Digital Design Production Manager (technical)

Creative & Design Lisbon, Lisbon


Position at GroupM

Open to hybrid remote work

We believe finding the best talent is at the core of GroupM’s mission. Uncertain times demand for skilled people that are able to tackle challenges powered by their ability to innovate and stand out from the crowd. Are you ready to make a difference and transform E-commerce with your Data-driven Creative skills?

GroupM is the world’s leading media investment company responsible for more than $63B in annual media investment through agencies Mindshare, MediaCom, Wavemaker, Essence and m/SIX, as well as the outcomes-driven programmatic audience company, Xaxis. GroupM’s portfolio includes Data & Technology, Investment and Services, all united in vision to shape the next era of media where advertising works better for people. By leveraging all the benefits of scale, the company innovates, differentiates and generates sustained value for our clients wherever they do business.

This role sits within a core cross-client, cross-functional department that brings together all GroupM technology, data and platform capabilities under one unit.

GroupM Services brings together precision planning, marketing technology, analytics, data strategy, programmatic, social media, paid search, organic performance and ecommerce.

The core responsibilities of the Data-Driven Creative Team are as follows:

  • Identifying DCO opportunities for GroupM clients
  • Producing the best in class Data-Driven creative templates and strategies
  • Monthly maintenance for our key clients
  • Project managing a full Data-Driven creative campaign
  • Working collaboratively with key stakeholders such as clients, creative agency, media owners and third-party tech partners.
  • Working with internal teams on new Data-Driven creative strategies, production and activation.
  • Identifying the best DCO technology platforms to be used for specific strategies and consulting on Data-Driven Creative campaigns

The Dynamic Creative Manager’s role can broadly be split into two key areas of responsibility:

Firstly, you will be working with digital design tools, ad servers, creative management platforms and emerging ad technologies to deliver high quality dynamic creative adverts. This role gives you an opportunity to be brave, be bold, create ads that push the boundaries of design, audience targeting, data generation and capture, yielding increased user engagement – setting GroupM apart from the rest of the industry.

Secondly, the role will be focused on being the innovator in the creative space. Working closely with local and international DCO teams to bringing new and exciting ways of producing dynamic creative templates. The role has a large prototyping and development component to it, as well as requiring focused project management to deliver projects where the requirements and expectations are unique and new.

Core Responsibilities:

  • Take responsibility for creative production across clients who are using any new or innovative DCO solutions (ensure the creative output is of the highest standard)
  • Develop and maintain high level of expertise in the end to end DCO product
  • Confident taking a lead on creative strategy and design requests
  • Demonstrate ability to work as the sole developer on a project as well as a part of a team
  • Proven ability to deliver and exceed expectations on creative briefs
  • Strong self-management/projects skills – timelines, deliveries, SLAs, expectation management, etc.
  • Able to build strong relationships with client teams, responsible for communication and education on the team ways of working
  • Excellent communication skills - comfortable with senior interaction at both the business and technical level
  • Excellent critical-thinking and problem-solving, attention to detail, able to pick apart a process and identify errors quickly
  • Results & delivery focused
  • Actively seek out new trends, industry news / updates and product launches and share with wider team
Mandatory qualifications and technical skills
  • Experience with Front-End development
  • Experience building hand coded dynamic creatives/banners
  • Advanced experience with HTML 5, CSS and JavaScript
  • Experience with JavaScript animation library’s (GSAP) and CSS keyframe animation
  • Experience hand coding a fully dynamic creative template
  • Advanced understanding of GMP Studio and DV360
  • Advanced understanding of and experience with other DCO ad server technologies; Sizmek, FlashTalking, Jivox and Adform.
  • Experience of creative production technologies; Adobe creative suite, Google Web Designer, FlashTalking Ad Builder
  • Experienced creative designer/developer, either at a creative agency, production house, freelance or in a media agency
Desired knowledge, skills and abilities
  • Understanding paid social, search, OOH and video channels
  • Understanding of DCO technologies for Video
  • Understanding of DCO technologies for Paid Social
  • Understanding of digital advertising and associated technological principles (e.g. ad serving, tagging, web analytics (GA), attribution, etc.)
  • Experience working in e-commerce projects and building conversion oriented landing pages/designs 
  • Knowledge of SEO and Usability best practices
  • Experience maintaining client feeds for Data-Driven creative solutions in Google, Sizmek and Flash Talking.

When applying for this role please make sure you include a cover letter to tell us why you think you are the perfect fit for this role. We would love to know your thoughts about the way you think that data driven creative could make adverstising work better for people. Share some of the great work and ideas that make you proud!