Account Manager, Measurement & Data Analyst

Data, Analytics & Insight London, England


Description

Position at Mindshare Worldwide

Account Manager, Measurement & Data Analyst

Job title: Account Manager, Measurement & Data Analyst

Group: Mindshare Worldwide

Reports to: Business Director, WW Measurement & Reporting

 

Company Background

Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.

Our ambition was to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!

We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength. We are a global media agency network with billings in excess of US$24 billion (source: COMvergence) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Discrimination, oppression and inequities towards people of different race, ethnicity, gender, sexuality, abilities, age or any other differences, are unacceptable and have no place in the world or amongst our Mindshare family. We strive for an environment where everyone is treated fairly and respectfully, has equal access to opportunities and resources, whose voice is heard and who can contribute to the organisation’s success.

The Role

We are looking for someone to build an analytics capability champion digital measurement build an analytics capability within Mindshare Worldwide.  Someone with experience in, and passion for, measurement and reporting and who wants to work with some of the biggest brands in the world to help them shape how they measure the performance of media investment and provide analysis of the fundamental media data collected every day.

The role does not require knowledge or experience of data science or modelling, instead a you should have a solid understanding of the media measurement across the world, how KPIs and metrics should be reported on at both global and local levels and what insightful stories and trends you can tell from readily available data such as Facebook, DSPs or Google Ads.

Responsibilities

  1. Reporting

The reporting of investment and performance data is one of the most critical tasks we deliver to clients around the world.  The role will work with Mindshare’s Data and BI teams to gather requirements, design and implement central product and client specific data management and interactive reporting solutions

  • Capture requirements and work with the extended Measurement & Reporting team to create bespoke report solutions as agreed within the scope of work
  • Manage the successful roll out of product updates, down streaming information to the local markets
  • Oversee the delivery of ongoing reports or ad hoc requests supporting the Data Analyst Executive
  • Provide guidance and support to the Data Analyst Executive in case of data deviances, providing solutions for short- and long-term troubleshooting
  • Manage, maintain and inform stakeholders of changes on Master Data, Data Dictionary and process
  • Lead network calls in collaboration with the Client Team and extended Measurement & Reporting team

 

  1. Measurement

Work with clients and internal teams, both in London and in offices around the world, to follow our measurement and reporting approach

  • Responsible for ensuring the client requirements are captured and continually met
  • Identify and highlight system / master data change implication and manage client approvals and working with the Data Analyst to implement requirements
  • Support the Business Director to develop and challenge processes by developing in depth understanding of client requirements alongside Measurement & Reporting best practice
  • Support the Business Director to develop the approach on how the data will be organised, collected and visualised
  • Responsible for the development and updating of any training material providing knowledge sharing of system usage and reporting requirements
  • Manage the training of any new team members on how to use existing platforms and system

 

Key Skills and Experience

  • Attention to detail
  • An analytical mindset, able to approach issues and challenges from a variety of angles
  • Highly numerate, with strong mathematical acumen
  • Advanced Excel user
  • Experienced user of Microsoft Power BI
  • Having some understanding about media planning & buying including knowledge of metrics by channel (what they mean and how they should be used)
  • Experience on managing their own tasks
  • Tenacious with a desire to dig until you find the answer
  • Self-starter and motivator with the ability to work in an autonomous fast paced environment
  • The ability to quickly learn and understand new business environments and adjust your communication accordingly
  • Understanding of data analysis techniques and how they can be applied in the marketing context
  • The ability to achieve high quality results by paying attention to detail
  • Great written communication and presentation skills
  • The ability to influence groups of people to gain consensus

 

Desirable Skills

  • Experience on managing other people
  • Experience using digital buying platforms, for example, Campaign Manager, Sizmek, Facebook Business Manager, DV360 etc.

 

 

 

Key performance indicators

You should cover most or all of these elements, spiritually, if not in experience

You should be:

  • Able to engage and forge relationships quickly with clients and local markets
  • You need to be able to develop your own opinions and ideas and express them clearly and concisely
  • Be able to challenge the process to ensure an ever-evolving operations solution striving for efficiency
  • Able to work well as part of a team – you understand that one person can’t do or know everything and so you are willing to explore alternative routes, even if they are outside your comfort zone
  • A confident presenter.  We are often bringing clients and client teams on an unknown journey, so it’s important to be able to sell the vision in a compelling way
  • Able to think critically and with curiosity about information providing using questions to gather understanding on the context
  • Cultural sensitivity about different world cultures and the ability to think globally
  • Bring energy and passion to a very proactive and willing to help team
  • Ability to switch between projects and categories to support the teams