Audience Origin - Fieldwork Apprentice

Future Talent & Entry Level London, England


Position at Choreograph

The Job 

Audience Origin is a key product at Choreograph, a global data products and technology company. 

We are looking for a Fieldwork Manager with global market research experience in online panels research, as well as offline methodologies.  The role entails liaising closely with international fieldwork suppliers in both established and newly emerging markets. You will be involved in the project lifecycle from sourcing quotes, creating project costings through commissioning, delivery and invoicing and ensure that the project is delivered to schedule and to budget. 


This is a full-time position, based in our office in Central London.  


The Team 

Audience Origin is a global data service, providing an unprecedented depth of understanding of the human mindset, through a connected data foundation. 

It has a unique combination of panel-based data, digital data, and client data for deep audience understanding and activation and features a globally consistent Core Survey at its centre that feeds global and local planning tools while delivering audience insights, including niche audiences. 

Created in collaboration with the world’s leading media agencies (Mindshare, MediaCom, Wavemaker, Essence, m/SIX) and GroupM, Audience Origin uses a scaled and flexible approach, allowing marketers to access the data they need while also linking to their own data (whether it’s CRM, segment, journey, or tracking) via data fusions. 

The Audience Origin team currently consists of 5 team members, working in close collaboration with GroupM and WPP agencies. 


What are the role and responsibilities? 

Day to day responsibilities include: 

  • Supporting the lead fieldwork project manager for the successful completion of our large and complex Audience Origin project to be delivered on time, on budget and on scope.  This includes working in a strong collaborative partnership with the project teams, setting project delivery timelines, effective sample plans, identifying project risks and developing risk mitigation plans, and managing changes in project scope and providing alternate solutions.  
  • Hands-on involvement in the management of our data collection, from survey links and translation checks and quota management with our vendors to tracking project metrics, data quality assessments, data validation and audits to manage the data quality process to the point of delivery 
  • Learning the basic of market research from questionnaire design to data analysis 
  • Collaborate effectively with internal stakeholders in our 74 markets and multiple external suppliers 
  • Learning solution-based thinking leading to quick problem/issue resolution and work closely with the project team on continuous improvement, optimising, processes and ways of working 
  • Learning clear communication among all groups involved in successful delivery of the Audience Origin projects 
  • Manage all post-delivery project needs including confirming project close with key stakeholders, preparing invoices, debriefs and assuring stakeholder satisfaction. 


Skills we need 

  • Ability to trouble-shoot and problem-solve 
  • Working knowledge of Microsoft Office products 
  • Self-motivated - self-starting, able to work both independently and in conjunction with team members, locally and globally 
  • Enthusiasm and flexibility to work on a variety of projects are necessary, as well as the ability to rapidly acquire new domain familiarity. 
  • Strong team spirit – thrives on working as part of an enthusiastic and energetic team, inspiring others and keen to learn new skills from other disciplines to drive thinking further 
  • Clear communicator – Strong interpersonal skills, with the ability to work effectively with a wide variety of internal staff and external suppliers 
  • Intrepid outlook – have sought to broaden their horizons via work, social or personal exploits, showing true grit and a desire to push themselves outside of their comfort zone. 
  • Languages would be an additional asset, although not compulsory 


Attitudes we want: 

You should cover most or all of these elements  

You should be: 

  • Fundamentally interested in people rather than data - Interested in the world around you and what makes people behave the way they do and how data and research can get you closer to understanding it. 
  • Able to work well as part of a team – you understand that one person can’t do or know everything and so you are willing to explore alternative routes, even if they are outside your comfort zone. 
  • Able to think critically and with curiosity about information sources - about why things might not be as they seem – and unwilling to just want to take things on trust 
  • For instance, understanding that a social listening tool that says most of the conversations were on Twitter may be biased because Facebook is harder to scrape 
  • Sensitive to how context changes things and willing to use empathy to interpret information in the light of what they know about people 
  • For instance, understand what might be going through someone’s head when they answer a particular survey question, or how video recording might change how someone behaves on camera 
  • Able to communicate ideas well, both verbally and written.