Principal Analyst - Marketing Analytics
Description
Principal Analyst - Marketing Analytics
Analytics & Insight, London
At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism. That’s why we have pledged the following seven commitments.
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Overview of role
The role of Principal Marketing Analyst within Analytics & Insight is to support data led decision making across our planning teams, responsible for ensuring all available analysis and insight, and the tools provided by such, are being used to optimise marketing activity.
A&I houses our data, effectiveness, insight, and technology specialists within EssenceMediacom. The team has one purpose – to ensure the best use of data within media planning.
Our team is crucial for our client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and innovation. This unit also empowers & guides the wider EssenceMediacom network on their own transformative data journey.
This is an exciting new development as previously our analytics experts have all been in a central team focusing on individual large projects, whereas this new roll will work directly with planning teams with far more focused objectives on a smaller number of clients, while still very much being a member of the broader A&I community
Reporting of the role
You will report into the Head of Marketing Analysis.
3 best things about the job
- You’ll be answering our client key marketing questions around media choices, budget setting and portfolio management, completely agnostic of methodology or data source
- You’ll be part of a team of experienced & curious marketing analysts with a drive to come up with new ways of solving our client’s problems.
- As well as specific client work, you’ll also be working across some of our key internal analytics projects as well as supporting on new business pitches.
Measures of success
In three months, you would have:
- Established relationships with the other Marketing Analysts and the Head of Marketing Analysis to ensure we are sharing learnings and ways of working across the agency
- Understand the tools and that we have available at MediaCom and be a proficient user of these tools
- Built relationships across key planning teams which require ongoing analytical support
- Understood current test and learn that is happening on key clients and how we need to evolve this
In six months, you would have:
- Helped deliver bespoke client budget optimisation & allocation projects
- Helped designed clear and detailed measurement frameworks for our clients
- Championed test and learn for our clients, both in terms of design and delivery
In 12 months, you would have:
- Become an established member of our Marketing Analytics team, sharing insight and knowledge across the agency
- Supported the Systems Intelligence leadership team on new business pitches
Responsibilities of the role
- Support the Head of Marketing Analytics as needed
- Keep up-to-date with the industry & the broader field of marketing effectiveness
- Provide support for key clients without current FTE embedded analytical resource.
What you will need
- Significant experience in marketing with a focus on analytics – role would be ideally suited for a very media savvy analyst or a very analytically focused planner
- Media and marketing knowledge across all channel
- The ability to convert analysis into real world actionable solutions
- Keen interest in innovative analytical techniques
- Strong client facing skills, with the ability to explain complex analysis clearly and simply
- Excellent knowledge of Excel and PowerPoint
- Ambitious, determined, creative and self-motivated.
About EssenceMediacom
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediaCom London*
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