Senior Engagement Manager
Senior Engagement Manager
Department / Team
Finecast, a WPP company specialising in addressable TV, launched in the UK in September 2017.
As TV audiences’ fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium. Finecast was created to help solve this challenge.
Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access with standardised measurement.
Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching.
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, MediaCom, Mindshare, Essence and m/SIX.
Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.
The Engagement Team
The world of TV is undergoing a paradigm-shift as traditional, linear TV shifts into the new world of TV powered by technology advances. Content proliferation and ubiquitous data. In parallel with this shift, the Engagement team is primarily tasked with being the very best sales consultants with a key focus of educating and inspiring both agencies and brands to plan and buy TV differently.
Members of the team are the first point of contact for agencies or brands, driving advocacy and adoption of Finecast’s Addressable & Performance products.
The right person is going to play a critical role in supporting the Senior Engagement director in driving revenue growth; responsible for accelerating GroupM's regional agencies and brands into the new world of TV.
The Role Objectives
The Senior Engagement Manager is a key member of the Finecast Engagement Team.
The role will report to Jemima Stoppard and will primarily support the UK regional business, working closely with Client Services, Marketing & Operations
Revenue ownership & Commercial Acumen
With support of Senior Directors, ensure that product revenue goals (monthly/quarterly/annually) are achieved across Mediacom Manchester, Leeds, Birmingham and Edinburgh and Wavemaker North.
Educate and inspire clients regarding Addressable TV propositions and products
Encourage inter-agency coordination, engage effectively and driving adoption of Finecast products whilst developing the business into other areas within the agencies e.g. closer coordination with comms planners, heads of insight
Help build and then maintain strong collateral pieces relevant to the group, agencies, and clients by liaising with product team members to understand proposition, product features and KPIs.
Ownership of an internal championship role and responsible for delivery against that, as agreed in annual goals.
Develop points of view to give guidance on core topics like audience, inventory, data sources and measurement.
Support client strategy development, presentations, and pitches as necessary with advice, materials, fresh content and build collateral.
Deep knowledge & experience of the UK advertising market. 5+ of Digital / AV Advertising experience required, in order to educate and evangelise to our partners, clients and the wider team. Continual development of your knowledge to ensure you are at the forefront of industry developments.
Polished presentation skills with excellent Communication skills, effectively translating complex ideas into easy to understand, workable solutions; comfortable in speaking to any level of seniority, tailoring your message as appropriate.
Direction & Execution
Best practice generation – significant evidence of having developed and executed on process/workflow/best practice business projects. Ensure resource allocation across your team is appropriate and will deliver the desired outcome.
Skills & Behaviours
Finecast Team Identity
We believe that brilliant teams attract the next generation of brilliant employees.
Our values matter because they set the tone for the way we behave internally and externally. They are real and lived every day.
INNOVATE: Through creativity and vision, we evolve.
BELONG: Together we promote a sense of self-worth and fulfilment.
STRIVE: We support each other’s growth and development, to drive success.
RESPECT: We earn respect through trust and integrity.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.