Mindshare Business Director - Research and Insights

Data, Analytics & Insight London, England


Position at Mindshare

The Opportunity

Are you insatiably curious, and always asking why? If the answer’s ‘yes’ then we really want to hear from you as we’re looking for an experienced Business Director to join our Research & Insights team at Mindshare London.

We believe that through media we invite ourselves into people’s lives and homes, and as a result have an obligation to do this considerately - offering messages in the right way, at the right time, in the right place. This only happens when we understand who we are speaking to. Reaching people, not demographics. Exploring the data they scatter, the opinions they express, the actions they take. Making sure that no-one is left out, no-one is forgotten about.

So - at Mindshare we are all about understanding people – and after the last couple of years we’ve all been through, that’s where Insights has a pivotal role to play in the agency. We use multiple, complimentary approaches – everything from mobile ethnography to quantitative studies to social insights to ongoing cultural trackers - to create unified understanding of audiences and business issues for our clients.

You will have the opportunity to get involved in some fantastic, challenging client projects and extensive thought leadership work. And you’ll be part of a growing team full of super talented and incredibly nice people.

We all have a diverse set of skills and we get to work on a great set of clients too – M&S, KFC, Unilever, Volvo, General Mills, Chanel… to name a few.

Key responsibilities

  • Designing and writing complex, innovative, multi-methodology research proposals and managing projects on behalf of Mindshare or specific clients. Taking responsibility for delivery to a high standard within commercial constraints. Projects of this nature will include segmentation, decision journey analysis, brand perception studies, U&A studies etc.
  • Managing and championing Mindshare’s thought leadership studies on subjects such as decision-making approaches, consumer response to COVID-19, consumer trends etc. including study design and analysis, promotion and sharing across the agency.
  • Managing the research and insight requirements across a range of key client clients, supporting on both ad hoc and longer-term projects. Demonstrating:
    • Relevant sector expertise and knowledge
    • Understanding marketplace dynamics and relevant trends
    • Strong, in depth understanding of consumer audiences and decision-making behaviours
    • Evaluation of specific channel activity (where relevant)
    • Sharing of learning in inspiring, fresh and creative ways
  • Ensuring identified insights will make a genuine difference to client questions
  • Working on new business pitches
  • Tell compelling, interesting stories through data, visualising insights in an exciting way and delivering a structured, useful narrative for our clients
  • Support rev gen growth of the team through productisation of methodologies and approach, raising the profile of the team internally amongst client teams and stakeholders
  • Actively look for opportunities to work in new ways and develop relationships with teams across the agency, and directly with our clients.


We’d love to hear from you if you tick ALL of these boxes

 I’m always interested in the ‘why’

 I think fast, work fast, and don’t become frustrated with challenges

 I love learning new things

 People fascinate me

 I’m self-motivated and love collaborating

 I’m a storyteller

 I can juggle a million and one things and don’t get phased by multiple projects

 I’m accurate, and have high visual standards – the data, the visuals and the words all have to be correct

 A beautifully designed questionnaire is a thing of deep joy to me (sad but true, so be honest on this one!!)


Your life until now (experience)

  • Substantialexperience in a research agency, media owner or media agency running research projects
  • A good degree or Masters or qualification in relevant field
  • A demonstrable interest in all things consumer, media, technology and communications
  • (Ideally) a qualitative skillset, including moderating, projective techniques and workshop design
  • High level of numeracy and experience of a wide spectrum of quantitative skills including advanced statistical techniques such as segmentation or conjoint.
  • Good knowledge of when to apply different techniques and to sell them in - matching the right methodology/technique with the right brief and then making that project happen.
  • A highly analytical approach
  • Confident user of a wide range of industry tools and systems
  • Confident user of analytical software such as Q or SPSS

About Mindshare

Everyone at Mindshare is inventing the future of Media.

We are excited by the role we play in shaping the future, today and tomorrow. To make this a reality, we have a core belief. A belief that puts understanding people at the heart of our business. Because understanding people means we can uncover meaningful insights that deliver real business growth for brands.

We believe the audience is our number 1 client…

Translating this belief into action hinges on the three values that make us Mindshare: SPEED, PROVOCATION AND TEAMWORK.


Learn quickly. Act immediately. Again and again.

We are experts in media, but we’re not afraid to challenge our expertise. By questioning ourselves every day. We constantly test and adapt our thinking. We’re not ones to shy away from change, because standing still is never an option.


Be challenging. Always express a point of view.

We value curiosity and passion as much as we do knowledge. Only by asking “how” or “why” do we learn, stimulate debate and form more powerful opinions. This naturally leads us to a creative approach to media that drives innovation and allows us to do things differently.


Be generous. We’re in this together.

We’re at our most powerful when we work together; together with colleagues, together with clients, together with our media partners. This creates diverse perspectives, generates fresh ideas and fosters collaboration. To us, Huddle is not just an annual event, it’s a mentality. A way of working that enables us to do the best work of our careers.


We invest in understanding audiences’ needs and how media influences their behaviour.

By connecting strategy to activation, we create demand and reap the benefits for all our brands.

The future of media is what we make it. We are Mindshare, so let’s invent the future of media together.