AV Manager - 12m FTC

Comms & Strategic Planning London, England


Position at Wavemaker

Job Title:  Media Manager, AV  

Reporting to:  Media Account Director

Key reports:  Media Account Executive

Role context: 

For this position, you take much higher and wider level of responsibility in the planning and buying delivery of AV campaigns across your Client(s). You are trusted to produce accurate work and prioritize tasks with minimum supervision. While your technical skills remain important, managing requires new skill sets and in this role you will need strong interpersonal expertise. There is also much more involvement alongside your AD with PRFs /Audit delivery.  

Some of the best things about this role 

  • Hitting your commercial targets
  • Pride in seeing your coaching progress others
  • Planning full AV campaigns incorporating new ideas and drawing on insights  

Core Responsibilities:  

  1. Campaign management, performance, commercial
  • Ownership of all day to day buying delivery through being both hands on and supervising line report(s) to ensure:
    • All buying metrics are hit – campaign objectives, WM deal parameters and client guarantees. 
    • Processes and admin are adhered to including approvals, TV magic sheet, spend checks, reconciliations, 3rd party tagging and tracking delivery, 
  • You will need to be close to the detail and always know your Clients trading position and issues both current and year to date
  • Your experience will mean that you will have developed the foresight to be able to highlight issues to your AD in good time to be able to resolve.
  • You will understand the full implications for plan and audits from buying specials/ changing audience.  
  • Responsibility for producing accurate forecasts across all AV channels for the book. Communicate to area heads if there are major changes to the previous forecast and any late money shape is discussed before approval.
  • Ensure book moves are actioned to deadlines. Here again communication is key so it’s known that the request is being actioned.  
  • Ensure AV spends are booked correctly on the system at the right time and in line with WM financial process.  
  • With your AD track PRFs/Audits to ensure targets are met. Key within this is to understand how the stretch sheet works and other guarantee models so you could independently calculate how much pot value you require. Likewise, how quality methodology and how to achieve the best scores. 
  • Understand where revenue earnings opportunities exist and look to deliver these through day to day buying.


  1. Team management
  • You are responsible for ensuring the high standards of work and attitude in the team by:
    • Overseeing work for accuracy and quality
    • Motivating the team to deliver against this high base.
    • Proving guidance with prioritisation so deadlines are always met
  • Coach your team in all aspects of the AV role. As well this day to day training of team members you will dedicate regular 1-1 ‘learning time’ with your line reports. Also ensure you also diarise this time for yourself with your AD/Activation Lead
  • Work alongside your AD to agree Future Me goals to identify the development needs of your team and monitor their performance
  • Provide your team with regular feedback: rewarding excellent work and providing constructive direction where required. 
  • Highlight any potential issues around conduct with your AD. For example: time keeping, attitude 


  1. Client servicing
  • Responsible for all day to day client requests. You should become the person the Client can trust to always to deliver for them.
  • Contributing and presenting in client meetings 
  • Grow your clients understanding of AV through inductions as well as proactively keeping them updated on the marketplace and developments   
  • Strong understanding of your Client’s industry sector and their competitors
  • Work with your team to communicate pre-and mid campaign updates that manage expectations so there are no surprises later from the Client’s perspective.
  • Produce campaign PCAs that sell our work and demonstrate our expertise and knowledge.


  1. AV Strategy and planning 
  • You are the day to day contact across AV implementational planning producing plans applying and showcasing WM tools and systems to support your recommendations
  • Your plans will consider new products, account for growing trends and structured to deliver the campaign KPIs
  • Work with the Journey design team to ensure plans have clear KPIs and briefs that include all the required information. Where appropriate challenge the brief
  • You should be aware of the supplier shares for individual campaign planning across all AV channels  


Other Responsibilities 

  • AV coordination role is now at a more senior level and you should work closely with the lead on your team to deliver the objectives set. 
  • Put your hand up to help on new business pitches
  • You now should have excellent relations with your Journey design, Journey Delivery and your Client team and work together on response to briefs, covering areas of cross over to avoid duplication and maximise opportunities.
  • Continue to build relations with media owners across all AV channels making sure you regularly meet to keep up to date with developments and new opportunities.