Client Partner

Comms & Strategic Planning London, England


Description

Position at MediaCom

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Client Partner – Sky Portfolio

 

Overview of role

 

Gain a deep understanding of our clients’ businesses, applying sector & industry knowledge to simplify the landscape and identify the role that MediaCom (and WPP) can play in creating positive change to grow our businesses together. With responsibility for all senior client relationships, you will understand the need for transformation in modern business and provide strategic guidance in addressing that.

 

Reporting of the role

 

You will report into the Managing Partner.

 

3 best things about the job

 

  1. Lead Marketing Client Relationships on Biggest Advertiser in the UK Take advantage of the opportunity presented by working on a fast-paced, high-performing, multi-faceted client business whose three sectors are all in growth and are increasing investment against a very challenging domestic economic backdrop

 

  1. Flexibility and Opportunity to Build Prototype for Media Agency Future Model One single-client team and flexible resource budget with ambitious client and management team determined to win in a fully addressable, data-driven agency future
  2. Lead and support on the commercial health of P&L. Provide support to the Managing Partner on commercial & growth planning for each consumer group - while encouraging the team to look at new commercial opportunities to grow our businesses together (client & MediaCom)

Measures of success

 

  • Contract extension / renewal in 2022
  • Maintain and retain HIPOs
  • Transform team talent map
  • Deliver proven, effective campaign and therefore commercial success across each consumer group
  • Delivered incremental revenue growth from additional services outside media (targets to be set)
  • Improve SLA band position YoY at portfolio level
  • Actively taking over ownership of commercial elements of the role from the Managing Partner

 

 

Responsibilities of the role

 

Client Service:

  • Be the key contact and escalation point for the senior clients, actively engage and build client strong relationships – become indispensable. 
  • Provide thought leadership, opinion and introductions to MediaCom’s specialist services
  • Improve SLA band position YoY at portfolio level

Strategy & Planning:

  • Plan the transformation (especially around digital & data) for the clients
  • Ensure that 2021 strategies built with clients by consumer group are being delivered
  • Replicate integrated, creative and effective success of ‘The Collector’ across all other consumer groups including NOWTV
  • Drive adoption of evidence-based planning across all consumer groups and work in sync with Digital Partner to deliver always-on learning loop between planning, execution and optimisation via Acceleration

Commercials:

  • Work with the Managing Partner to drive new revenue growth across the group, with particular focus on business science, digital consulting and additional services
  • Work with the Managing Partner to protect the financial health of the P&L. Maintain PRF, contractual obligations and realise new revenue opportunity presented by Incentivised Partner Programme.
  • Ensure that teams within the Sky Portfolio develop and maintain a rigorous set of operational processes around campaign budget management and reconciliation with a view to achieving zero financial write off in the year.   

Team Management:

  • Deploy and further stretch wholebrained team reorganisation within the Business Unit
  • Lead and inspire a team of 33
  • Drive efficiency and effectiveness gains by bringing NOWTV into bigger Sky Group team
  • Maintain HIPO ratio of 20-25%
  • Create succession management plans within the team at BD and AD levels to create opportunities for individuals and the ability to flex resource & talent across MediaCom

What you will need

 

  • Deep planning experience and ability to manage multiple senior clients
  • Detailed knowledge of the commercial levers and profitability of our products to drive incremental and sustainable growth for our business
  • Creatives revenue opportunities to drive profitability
  • Identifies and implements efficiencies and cost controls in their area/client 
  • A commercial approach so all decisions/proposals are aligned to the commercial objectives of the agency.
  • Instilling commerciality in their teams
  • Ability to influence the most senior and demanding clients/partners/internal stakeholders to gain commitment and drive decisions
  • Conflict management and/or negotiation with the ability to create win/win solutions without lasting damage
  • Instigates tough conversations internally and externally
  • Builds and uses extended networks of influence
  • Develops new ideas that have sound business benefit and impacts the wider agency to improve performance
  • Challenges the Status quo - Seeks innovative and new ways to deal with challenges and finds creative solutions.  Re-examines traditional strategies and practices and ways of working, to improve products, services, and work. 
  • Big picture thinking with the ability to juggle multiple projects at once. 
  • Ability to spot new trends and disruptions before they hit the mainstream and implement them to create better work for our partners and/or clients.
  • Clear understanding of the challenges our clients face in the industry and uses this to work proactively to find solutions and deliver value
  • Respected and sought out by wider agency/ industry as expert in their area for advice and solutions
  • Leads by influence and example (role modelling) to inspire and motivate the team
  • Aligns people to accomplish results and assigns clear accountability for important objectives.
  • Resilience and calm in the face of adversity and builds resilience in others
  • Highly connected, works across the agency to build collaborative relationships.
  • Embraces and manages ambiguity and complexity

 

 

About MediaCom

 

MediaCom is the UK’s largest planning and buying agency, with over 1,400 employees across five offices in London, Manchester, Leeds, Birmingham and Edinburgh.

We believe in People First, Better Results. This means that through investing in our people’s whole-person wellbeing, careers and capabilities and creating a culture of belonging, we achieve brilliant results for both our clients’ businesses and our own. We champion individuality and diversity in our people through an abundance of initiatives and training, and attract and retain the greatest talent in the industry.

Our mission is to See the Bigger Picture for our clients. We apply our unique ‘Systems Thinking’ philosophy and technology to all marketing levers: media, message and data. As a result, we design communication strategies that deliver short term results and help brands build for the future. 

MediaCom represents some of the greatest brands in the UK and beyond, both big and small. This includes Sky, British Gas, Sony, Boots, DFS, TUI, The Coca-Cola Company, Tesco and Cancer Research UK. Our client work is celebrated at the industry’s most prestigious ceremonies, and we were named Campaign’s Agency of the Decade for 2009 and 2019.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm. As such, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.

To find out more about MediaCom visit us here! You can also follow us on Twitter, LinkedIn and Instagram!

 

*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*