Description

About Wavemaker        

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.       

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.        

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:       

• Deep knowledge we have of our clients’ business
• Confidence to challenge what’s gone before
• The support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn

Role Background       

The global data team sits at the heart of Wavemaker and works across some of our biggest clients. We work closely with our consultancy hub and our local media teams to help clients realise the potential of data – primarily in a media and advertising context. Our team has grown significantly over the last twelve months, spurred on by new business wins and a rapidly changing data industry landscape. We are now looking to add to the team to compliment and add to our existing skillsets and help to scale the specialism within Wavemaker and across the group. This role would suit somebody with a passion for data and media, with around five years of experience in a similar role. Please see below for specific role responsibilities and experience/skills required.
       

Reporting to:       

• Global Data Director 

Role context:       

• Role Title: Global Data Manager 
  
• Location: London
• Working within the Global Data Team – part of the Wavemaker Global Consultancy Hub 

Core responsibilities:       

It’s important to note that this role is focused on data in the context of media activation. It sits within a media planning and buying agency, so almost everything we do with data relates to how it can be connected to media planning and media activation:        

• Work with some of our biggest global clients to help them define and execute data strategy – including Danone, L’Oreal, IKEA, Audible and Colgate (to name but a few!)
• Support the Global Data Director and Global Head of Data in accelerating data strategy across clients, focusing on these typical areas:
  • Creating strategies across 1st/2nd and 3rd party data
  • Help to manage a number of high-profile data strategy projects across the business
  • Working with our media teams to create better connections between data and activation
  • Educate internal teams and clients on emerging areas of data – e.g. first party data, value exchange, retail data, cookie depreciation etc.
  • Support in the development of proprietary group technologies
  • Help foster and manage a community of like-minded data-specialists across the business
  • Support on the planning and delivery of pitches, integrating best-in-class data strategies with the overall vision
  • Work across the WPP and GroupM network, bringing in the right partners at the right time to answer briefs

Required skills / experience:       

• Proven experience in a similar role – either agency, client-side or vendor-side.
• Subject Area: A good grasp of and experience in:
  • Data types – 1st party, 2nd party, retail data, 3rd party – and the value and application of each.
  • The media/advertising landscape – e.g. DSP’s, SSP’s, media channels, targeting signals
  • How data is used across the marketing funnel for different brand objectives – e.g. brand awareness, sales, retention etc.
  • Measurement approaches; media-mix-modelling, sales modelling, attribution modelling etc.
  • Testing approaches; A/B, incrementality etc.
  • New trends in data – e.g. retail data, cookie depreciation etc
  • Data storage/organization approaches – e.g. CDP’s, DMP’s etc 

• Good level of proficiency in excel – ability to organize and manipulate large amounts of data and illustrate trends
• High level of proficiency with powerpoint – ability to independently create presentations that clearly convey key points
• Strong written and verbal communication skills, with ability to communicate with and positively influence clients 

Desirable Skills / Experience       

Some understanding of:       

• Data science and data modelling (e.g. RFM analysis etc.)
• Business intelligence platforms (e.g. Power BI, Looker etc.)
• CRM platforms and CRM campaign approaches