Global Head of Product Marketing
Head of Product Marketing
Department / Team
Red Lion Square, Holborn
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, Mediacom, Mindshare, Essence and MSix.
Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring unfair competitive advantage to our clients and our companies.
Finecast, a WPP company specialising in addressable TV, launched in the UK in September 2017.
Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access with standardised measurement.
Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching
Finecast is live in the UK, Australia and Canada. But also planning on being live in a further 5 markets in 2020. The team is made up of an expanding team of 80+ (growing to over 150+ in 2020) spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions.
Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business.
We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture. There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.
The Head of Product Marketing will support Finecast in taking product solutions from concept stage to launch, ensuring the products we offer our customers have clearly articulated benefits and positioning, are supported with insights and the impact of their success clearly measured. The ideal candidate will have a passion for working within a team to build brilliant products and be able to think creatively within clear brand guidelines to ensure all of our products fit within a simple and accessible product messaging hierarchy.
Leadership of Finecast global product marketing activities, including:
Research and Insights:
The ideal candidate will have a strong working experience of building product solutions, taking those products to market and measuring their impact.
A sound working knowledge of the TV advertising industry and in particular, addressable technologies is key as the candidate will need to help articulate sometimes complex technical concepts into easy to understand key benefits for customers. The right individual will need to be able to work collaboratively across teams and disciplines to incorporate feedback and fine tune messaging / visual representation of our products.
A proven ability to lead a product led marketing strategy with multiple tactics (e.g. events, CRM, sales materials) to reach the right audience with the right message is key, as is the ability to coordinate with communications / PR teams to support broader brand presence and messaging. The ideal candidate will be passionate about marketing, excited about building new product solutions, a creative thinker and able to clearly express ideas and concepts.
The following skills and attributes will be essential:
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.