Research Assistant - Business Science

Data, Analytics & Insight Manchester, Manchester


Objectives of Business Intelligence:

Business Intelligence is MediaCom North’s dedicated analytics team. Each member of the team should see themselves as an ‘analytical problem solver’, pulling insight from data at all stages of the consumer’s purchase journey. The aim of bringing together one Business Intelligence department is to give us greater scope when trying to solve client problems with data and analysis.

The primary focus of the team is measuring the effectiveness of our clients’ marketing activity via brand tracking and creative testing. Through this, the team should identify actionable recommendations to improve future planning, which should be fed into the Comms Planning and Investment teams, as well as directly to clients. The team is very client facing, so building and maintaining strong relationships with clients is key.

Objective of Role:

The research assistant is responsible for supporting the greater team with our core deliverable – brand tracking. As such, the person in this position will work with the research manager and research executives to further develop our quantitative research methods. Basic tasks include scripting questionnaires (formatting them as online surveys), monitoring surveys while in field, cleaning data, updating existing results, and helping research executives prepare presentations.

1. Knowledge

  • Media and marketing industry – preferential
  • Experience of multiple sectors – preferential
  • Background in market research – preferential
2. Skills

a. Software
  • Advanced Excel – preferential
  • PowerPoint
b. Research Abilities 
  • Developing questionnaires
  • Scripting/programming surveys
  • Fieldwork management
  • Data cleansing
c. General
  • Good communicator
  • Team player
  • Collaborative
  • Keen attention to detail
3. Mental attributes
  • Problem solver
  • Sound judgement
  • Able to work under pressure
  • Beginning to juggle work across multiple projects / clients
  • Proactive
  • Positive attitude
  • Analytical and logical mindset

If you have the skills and experience to this exciting and challenging role, we would like to hear from you!

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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