Account Director - Programmatic (Design) -12m FTC

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Mindshare

The Opportunity

A role exists within the Mindshare Outcomes team within a growing Programmatic specialist department. We are looking for an experienced Programmatic Account Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Programmatic AMs and AEs and supporting the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.  

 

The Role: 

The candidate will report into the Programmatic Business Director.  Working within the Mindshare Outcomes Programmatic team, they will be integral to cross channel knowledge sharing and contributing to channel integration across Mindshare Outcomes. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the social team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.  

 

About you:   

  • Exceptional project management and coordination skills, with a logical approach to problem solving 
  • Experience in developing and leading client relationships
  • Exceptional people management skills, including support and development of at least two junior team members 
  • Exceptional executional Programmatic experience managing Brand & DR activity; experience in optimising and developing programmatic accounts to hit performance targets is essential
  • Extensive experience using programmatic platforms, ideally The Trade Desk as well as 3rd party platforms like GA and other tracking solutions such as Sizmek and Adobe Analytics
  • In depth understanding of networks like: Audience Networks.
  • Sponsorships and when to use them to deliver against clients’ business objectives
  • Understanding of the importance of brand safety, viewability and able to recommend solutions that address these topics
  • Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives.
  • Ability to devise a cross digital platform strategy that links up with other non-programmatic channels, taking into account best practices
  • Expert knowledge of measurement capabilities and evaluate and implement opportunities that are of benefit to the client and future social activity
  • An understanding of how Programmatic can integrate with other digital and offline channels

Principal responsibilities:  

Performance 

  • Take ultimate responsibility for the output of your team, both clients facing and operational  
  • Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
  • Apply best practice rigor to the execution of programmatic campaigns
  • Maintain a forward thinking and innovative approach in the development of programmatic activity
  • Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Profile 

  • Keep up to date with industry developments in order to offer POVs
  • Become an expert in all Programmatic services offered by Mindshare
  • Build a reputation as a trusted senior advisor for internal and external stakeholders
  • Play an active role in pitches, and other cross agency initiatives
  • Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.

People 

  • Take responsibility for your team’s development and career progression within the agency
  • Review the quality of team output and take appropriate action to improve delivery
  • Play an active role in the recruitment and interviewing process to build strong teams

Process 

  • Develop ways of working that maximize client output, whilst minimizing operational input
  • Ensure briefing, planning and finance processes are strictly adhered to by the team

Product 

  • Establish strong working and communication processes with all Outcomes and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
  • Understanding of the services delivered by the Outcomes team, and their benefits

Profitability 

  • Increase Programmatic spends of existing client base, by proving the value of the channel 
  • Surface out-of-scope services to increase Mindshare revenue streams
  • Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio

 
About Mindshare

Understanding people is at the heart of our business, that means we make the audience our number one client. This is how we discover meaningful insights and deliver real business growth for brands

The best way to introduce ourselves? Let’s tell you about the three values that make us Mindshare:

 

Speed

Learn quickly. Act immediately. Again and again.

  • We’re experts in media, yet we constantly challenge our knowledge.
  • We question ourselves every day, always testing and adapting our thinking.
  • Change is always welcome, because standing still is not an option.

 

Provocation

Be challenging. Always express a point of view.

  • We value curiosity and passion as much as we do knowledge.
  • Only by asking “how” or “why” do we learn, stimulate debate and form more powerful opinions.
  • This is our creative approach to media. It drives innovation and allows us to do things differently.

 

Teamwork

Be generous. We’re in this together.

  • We’re at our most powerful when we work together - with colleagues, clients, our media partners - and, of course, with the audience.
  • This constant collaboration creates diverse perspectives and generates fresh, innovative ideas. The best example? Huddle - our annual event bringing together the brightest minds in the industry.

 

These values help us do the best work of our careers.

Sounds like somewhere you could flourish? Get in touch - and let’s invent the future of media together.