Senior Paid Search Account Executive
Senior Search Account Executive
Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.
Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.
This media playground is an exciting, vibrant and fast evolving space - a space that’s buzzing with innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.
WORKING FOR MINDSHARE
We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here: www.mindshareworld.com/uk/huddle
It’s not all work here - Mindshare hold social events for everyone including festive and summer parties and monthly get-togethers. In May 2018 Mindshare launched its first health and wellbeing event called Mindshare Balance Day. Every year we close the agency for a morning to host inspiring talks and activities around health and wellbeing.
The candidate will report to the Paid Search Account Manager. Working within the Paid Search team, they will be integral to achieving client goals by developing and optimizing Paid Search activities as part of integrated multi-channel campaigns. The ideal candidate will be able to demonstrate an enthusiasm for digital media and be keen to develop a career within Paid Search.
•Complete daily performance checks to ensure campaigns are running effectively based on current performance, impact on campaign goals & KPIs, and within budget.
•Learn to identify and act upon budget optimizations requirements.
•Learn how Paid Search campaigns are tracked and measured.
•Understand what your client’s key performance indicators (KPI) are and how to monitor these.
•Take a lead role in the Paid Search contribution to client meetings.
•Understand the role audiences play with Paid Search targeting and campaign optimization.
•Become confident in how to set up Paid Search campaigns, including structure, ad copy writing and keyword research.
•Be responsible for quality of all work output for your accounts, ensuring that it conforms to agency best practice.
•Gather data, generate reports and carry out advanced performance analysis. Check data to ensure accuracy at every stage.
•Deliver client reporting and analyse campaign results with a view to developing actionable insights.
•Identify the optimization levers available to improve Paid Search performance to meet your client’s KPIs.
•Understand the approach to preparing a media plan in response to a client’s brief.
•Working with media owners such as Google and Microsoft Ads to receive support with running Paid Search campaigns. Opportunities to run Gmail ads, YouTube Video and Amazon Search campaigns may also arise.
•Challenge & interrogate briefs, ensuring delivery is of the highest standard, on time and in line with our values.
•Respond to client and internal client leadership teams within appropriate time scales.
•Accurately forecast potential delivery and ROI for existing clients.
•Pro-actively identify opportunities for account growth and development across your team’s portfolio of accounts.
•Deputise in the absence of your Paid Search Manager.
SKILLS & BEHAVIOURS
• Analytically minded, good problem-solving skills and the ability to identify trends within data sets.
• Highly organised, ability to multi-task with strong attention to detail and time management skills.
• Able to communicate effectively, and work as part of a team.
• Any programming or coding knowledge would be beneficial, but not essential.
• Ability to understand, follow and devise processes.
• A high degree of numeracy and literacy.
• Ability to work under pressure and with short deadlines.
• A team player.
• Literate in Excel, PowerPoint, Outlook and Word e.g. creating and formatting presentations, pivot tables, basic formulas, creating graphs and tables etc.
• Effective presentation skills.
• Passionate about the internet and technology, with a keen interest in the development of PPC as a channel, keeping track of new developments within the industry.
•Demonstrate an advanced understanding of Paid Search.
•12-18 months Paid Search experience managing significant campaigns.
•Preferably 6+ months experience coaching and mentoring others (ideal, not essential)
•Google & Microsoft Ads Certified.
•Experience gained working with the relevant technologies.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.