Digital Operations Executive

Media Planning, Implementation & Activation London, England


Description

Position at Wavemaker

Reporting to:Digital Operations Manager

Location:Wavemaker Worldwide, London

 

Role context:

The Digital Operations Executive:

  • Is the key point of contact for the day to day account management of our clients
  • Supports the Digital Operations Managers to ensure the smooth running of BAU (business as usual) for all accounts
  • Works closely with the Wavemaker account teams to understand our clients’ businesses
  • Recommend operations solutions to drive client strategies

The Digital Operations Executive's role is to:

  • Ensure the successful activation of all our clients advertising campaigns, primarily using ad server platforms (e.g. Google Campaign Manager, Adform, Flashtalking)
  • Support the client’s digital ad technology stack needs
  • Provide technical insight & support to the Journey Activation & other WM WW teams
  • Work on client projects, including but not limited to: implementing ad tech such as Tag Management Solutions, third-party Verification services, etc
  • Be a primary point of contact for clients & internal customers and stakeholders for all Digital Operations services

The Executive is closest to BAU ad operations and have unique insight into the effectiveness of the applied ad technology and services on accounts. They are key to driving improvement and growth across our clients at Wavemaker Worldwide.

 

Core responsibilities:

Client Services

  • Lead the implementation of advertising campaigns & services within agreed timescales & workflows
  • Ensure clear communication to all stakeholders regarding timescales, best practices and SLA’s
  • Be the expert advisor in Advertising/Marketing technology & operations
  • Maintain a proactive account management system including regular cross training and constructive feedback to enable flexibility of skills and resource across accounts
  • Support and manage partnerships with relevant internal & external stakeholders to understand, document and deliver new technology and service requirements for clients

 

Specialist Knowledge

  • Understand and deliver new technology and services to clients and stakeholders as required, particularly in the areas of Advertising/Marketing Technology
  • Provide a best in class system of processes and tools, including ad serving, tagging and tracking technologies, web analytics strategies, accuracy in data collection
  • Champion for Digital Operations services throughout the business and wider GroupM network
  • Keep abreast of the latest industry trends in Advertising/Marketing Technology

 

Account Management

  • Proactive point of escalation, advice and support for all account team members and peers
  • Provide constructive and professional feedback upon request/as required
  • Support a superb working experience & culture for the team

 

New Business & Projects

  • Participate in relevant projects as per team strategy and Personal Development Plan (PDP)
  • Understand and apply the technologies of Wavemaker and our industry to team services

 

Required skills / experience:

Background

  • Media agency or publisher, data and technology industry or technology vendor (preferred)

 

Experience (desired, not required)

  • 2+ years digital online / ad operations experience in a publisher or agency environment, particularly in ad server platforms
  • Essential: experience working in platform in Google Campaign Manager and FlashTalking ad server (Sizmek and Adform is a plus)
  • DCO, site analytics (e.g. GA) and MMP (e.g. Appsflyer) experience is a plus
  • Experience in client liaison and account management
  • Delivery of complex technical implementations using a multitude of platforms
  • Troubleshooting and debugging of online ad campaign issues
  • Quality Assurance testing of tags on client sites
  • Organised & able to prioritise workload in a multi-tasking environment
  • An understanding of the industry landscape would be preferred
  • Existing understanding of JavaScript, HTML and CSS would be a bonus

 

Relevant Qualifications (essential)

  • Google Campaign Manager, Sizmek, FlashTalking, Adform or any other relevant ad serving certification

 

Relevant Qualifications (desired, not required)

  • Google Campaign Manager, Sizmek, FlashTalking, Adform or any other relevant ad serving certification
  • Google Analytics and / or Adobe Analytics certifications
  • Tag management system certifications, particularly Google Tag Manager
  • Relevant JavaScript, HTML or other such related qualifications

 

Attributes

  • Genuine interest in digital advertising/media/marketing (ESSENTIAL), with a technical and organized approach
  • Good skills in Microsoft Office Suite
  • Passionate – brings a genuine thrill and excitement to the role
  • Agile – Is able to be nimble in thought and action and overcome obstacles to achieve great things
  • Collaborative – works well with others, and can align behind a shared purpose
  • Entrepreneurial – is open to new ideas and will challenge old ones.
  • Diverse – is proud of the difference they can bring
  • Proactive – with a pragmatic and results focused approach and a passion for problem solving
  • Highly motivated – bringing a ‘can-do’ attitude
  • Organized – excellent organisational, communication (oral and written), workload and prioritisation skills

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on wavemakerglobal.com, Twitter and LinkedIn