E2E Charter Partnerships Associate Director

Media Planning, Implementation & Activation London, England


Position at EssenceMediacom

DiagramDescription automatically generated with medium confidenceLogoDescription automatically generated



About EssenceMediacom

We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers helps our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.  

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.  


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at EssenceMediacom London*




We are seeking a highly motivated and organized E2E Charter Partnerships Associate Director to join our team at EssenceMediacom to join the Coca-Cola team.


About the role/Team

This E2E Charter Partnerships Associate Director role is the link between our Global Investment specialists and TCCC E2E Charters, working to define and deliver cross-channel, best-in-class partnership opportunities for one of EssenceMediacom’s biggest clients, The Coca-Cola Company.   While the role sits within the Global Client team, it will mean working with senior leads across the Investment team to maximise and leverage value and benefits from JBPs.


Ojbectives of the Role

The primary role of the E2E Charter Partnerships Associate Director is to lead and manage the role of Media Partnerships within Global and Regional Partnerships on behalf of our client, The Coca-Cola Company (TCCC).  This role will work in tandem with E2E Strategy leads and our OpenX Charter Squads, along with the EssenceMediacom Investment team, to ensure we leverage Media Partnerships to drive TCCC business growth.


The Associate Director will work closely with TCCC Category leaders and the E2E Strategy community to identify and develop opportunities with media partners, to work with the client to shape them and then work to deliver these throughout the year.  Cooperation and coordination with local and regional market teams will be central to this, to ensure a consistent approach and successful execution of the negotiated and defined value benefits.


This role will require high levels of coordination and organization as it will involve the management of a complex client and agency structure, working with WPP partners within OpenX and with the EssenceMediacom network across nine regional hubs and many local offices.


Key Areas of Responsibility and Accountability


1 Strategic and Leadership Skills

  • Work collaboratively with EssenceMediacom departments e.g., Global Investment and Creative Systems, to deliver innovative and media-first Partnership opportunities
  • Serve as global partnership lead for Category and E2E teams, working to identify, create, and deliver strong, best-in-class partnerships
  • Develop a strong knowledge of TCCC brands and working closely with cross channel Global partners, to ensure first-mover opportunities are leveraged for clients
  • Support in the deployment and monitoring of Global and Regional Partnerships to ensure objectives are met and value is maximised.


2.  Client Account Management

  • Demonstrate an ability to build and maintain strong working relationships with clients, global media vendors and internal strategy teams, to drive collaboration and best-in-class delivery
  • Develop and sell partnerships persuasively and with confidence, passion and enthusiasm to both clients and internal stakeholders


3.  Operating and Technical Requirements

  • Develop a full understanding of in all areas of our JBP relationships as these will be the most frequently used (though not only) partners working with us on Global and Regional Charters.
  • Deliver best-in-class campaigns ensuring client value, innovation, and excellence are delivered
  • Actively work with regional and local leads and clients to deploy in markets, enrolling into partnerships and adapting as needed
  • Develop partnerships consistent with the Media Transformation roadmap.
  • Partner with global capabilities leads such as Global Digital Lead and Global Measurement Lead to ensure best practice to approach execution, brand safety, measurement, and reporting.
  • Build out case studies of the best campaigns and initiatives, to be socialized within local and regional teams, as well as with the client directly
  • Actively scout for new opportunities bespoke to this client
  • Manage briefing with key partners specific to new Charters


4.   People/Team Management

  • Develop relationships with both clients as well as internally at EssenceMediacom and within OpenX
  • Build trusted relationships with media vendors


What we can offer you.

-          Company pension scheme

-          Private medical insurance

-          25 days holiday (increases with length of service)

-          Life assurance

-          Permanent health insurance

-          WPP share options scheme

-          Discretionary bonus scheme

-          Free eyecare vouchers and money off glasses

-          Extensive training and development

-          Corporate gym memberships

-          Cycle to work scheme

-          Interest free travel loan

-          Free breakfast (cereal and fruit)

-          Smart shopper (online discount on a variety of products)


Sounds good? We’d love to hear from you!