Account Director - Unilever Connections Planning

Media Planning, Implementation & Activation London, England


Description

Position at Mindshare

 THE OPPORTUNITY

We are recruiting for Account Director level, exceptional and driven media planner to join our Connections Planning team.

Do you want to advance your career by working on an exciting and progressive account, looking after some of the best-known UK brands?

If so, this is the role for you! You will be working on the Unilever account, which is one of UK’s biggest advertisers. Mindshare are in a very privileged position as Unilever’s lead agency, holding a broad and deep relationship that we see Connection Planners being pivotal to. We work on over 40 different brands withing the Unilever portfolio across food, homecare and beauty & personal care categories.  

Both Unilever and Mindshare embrace agile, collaborative working, which means we are essentially an extension of Unilever’s marketing team. You’ll spend some of your time at our offices in London and some of your time working within the client’s Leatherhead offices (currently of course the teams are mostly working remotely). 

In terms of your day to day, the bulk of your time will be spent on planning exciting, award-winning campaigns as well as working with channel specialists to make those plans a reality. This involves everything from defining the approach to audience, designing the connections plan across all relevant touchpoints as well as working on content creation and measurement. You would be responsible for a handful of brands within the broader Unilever portfolio.

 

SKILLS AND BEHAVIOURS:

You show a breadth of understanding across all media channels and can confidently discuss the role these play as part of a comms strategy.

  • You are a tool ‘wizard’…well not quite, but excellent working knowledge of audience research & planning tools (such as TGI and Touchpoints) is a must
  • Ability to draw clear insights and implications for media (i.e. connecting the outputs of different insight systems successfully) and tangibly apply these to the plan, taking nuances forward into corresponding media touchpoints and messaging, so that audience understanding is clearly reflected in the plan.
  • You show a passion for media as well as an understanding of what makes a great media campaign - always attempting to do the best work possible and can tangibly prove your plans are aimed at achieving excellence in planning craft.
  • You are passionate about proving your campaigns work! How? By being able to create a holistic measurement framework that is relevant for the brand and applicable to every campaign (setting KPIs, methods i.e. which tool/system, necessary tracking) and plans for adaptation/optimisation).
  • You must have extensive experience leading senior client relationships, managing all agency teams, leading and delivering client projects and tackling challenging conversations.
  • You are an excellent team player as you will be working with people across a broad range of disciplines and experience levels, taking the responsibility for working in a collaborative, inclusive way to allow specialists to contribute.
  • You demonstrate excellent attention to detail and accuracy in every output, as well as a high degree of organisation that leads to successfully managing workflow for self and more junior members of the team.
  • You are open-minded, flexible and embracing of agile ways of working.

THE IDEAL CANDIDATE:

  • You would have at least 2-3 years’ experience working in media planning/buying agencies.
  • FMCG experience is a plus but not a requirement.
  • Collaborative both in the day-to-day account role and across the planning department.

KEY RESPONSIBILITIES:

  • Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required.
  • Designing an approach that outlines how and where we will connect with defined audiences in media
  • Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists
  • Day to day management of campaigns as a key liaison between clients and channel specialists
  • Designing measurement & testing framework to inform as well as measure and optimise the campaigns

 

ABOUT MINDSHARE & THE PLANNING DEPARTMENT

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

At Mindshare we provide answers to business challenges by creating the most innovative and effective media solutions possible. We do this by understanding the clients challenge, engaging the right audiences by creating the right connections and content, wrapped in measurement frameworks that demonstrate success.

The Connections Planning team plays a crucial role in designing the audiences, connections, content and measurement that deliver the most innovative and effective solutions to clients. To do this requires a team of people with a high degree of knowledge of the UK media market and a deep understanding of the role of technology in driving opportunities to target audiences, it’s impact on the connections and content that will engage people, and how media can be measured and optimised.

Members of the team understand consumer trends and are able to translate insights and strategic direction into actionable media solutions. They interact with a wide range of other teams including Intelligence and Strategic Planning, the specialist channel teams that execute the media, and the Live Planning team that optimises across all media channels.