Commercial Manager

Programmatic, Biddable, Paid Media & SEO London, England


About GroupM


GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies MediaCom, Wavemaker, m/SIX and MindShare.


Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring unfair competitive advantage to our clients and our companies.

About Xaxis and Commercial team


Xaxis is the digital outcomes media company and represents an exciting initiative to provide the means for GroupM agencies to buy business outcomes across various programmatic products ranging from direct response to Audio Visual solutions. This is achieved via bespoke automation technology such as AI (co-pilot), first look direct inventory from the more respected media owners in market, and unsurpassed data intelligence via behavioural audiences ([m]Insights) and aggregated DSP data.


Xaxis mission is firstly to delight clients, secondly make a profit, and thirdly to ensure that we train and retain the most exciting talent in the market.


Xaxis Commercial Team provide gold standard commercial practice in areas such as product margin/salesforce and sales training support. Function includes understanding and advising on competitive position, legal and commercial documentation and process, pitch and new business support, internal commercial reporting and analysis, and working closely with agency traders and commercial teams to maximise revenue and seek new opportunities.

The Role Objective


This exciting role requires a broad understanding of the digital market, where Xaxis and GroupM digital sits in it – and spotting opportunities and challenges to grow revenue and ensure our solutions are relevant and market leading.  This role requires numerical analysis and problem solving with excellent commercial acumen and extremely strong communication and attention to detail.


Specifics of the role are as below:


Reporting and Analysis

In depth analysis and recommendations on agency, product, and business unit revenue and margin. Spotting opportunities and threats and working with the teams on solutions.


Commercial and Legal Support

Understanding commercial and legal process of our divisions and communicating this both internally and externally. Part of this is helping our agencies correctly evaluate and price GM services and offerings.


Product Pricing and support

Working with the product team, this role must be able to understand the value and USPs of our product vs others in market and price it accordingly. This needs to be well thought out with an emphasis of maximising margin whilst providing the excellent value our clients expect.


New business support

This role will work with the agency (so agency new business teams) pitch teams for support and collateral on any new business pitches. Ensuring that the correct people are pulled into any such project at the correct time is also the responsibility of this role, as is helping and developing our ‘behind the scenes’ initiative



Ensuring the successful set up and iteration of forecasting systems that build on what we currently have (salesforce/excel etc) but can produce easy to distil information on revenue estimates by partner, GMSM, Product, Business Unit etc. The second part of this section is of course to note and advise of opportunities and issues with relevant staff


Sales and Pitch / Auditor Support

This role with have a full understanding and experience of how to sell and how pitches work (from a procurement /Legal Auditor POV) and must provide the required information and training both internally and externally in these areas.



This role will interest someone with a few years digital experience who wants to learn more about the commercial side of the business whilst continuing to learn about the changing digital landscape. A savvy and numbers based story teller who can help us understanding and maximise our margin in the environment we work in, whilst keeping our clients happy. Equally this role needs to be inquisitive, a self-starter who is keen to learn about the changing digital environment we operate in – and to readily share this information, so Xaxis and GroupM services does not operate in a bubble, and remains relevant with a message that stands out in a cluttered market. 


Essential Skills, Knowledge and Experience


Essential Skills and Experience:

  • Ability to work independently and communicate effectively and closely with our clients.
  • Strong presentation and numerical skills
  • Commercial acumen
  • Microsoft Excel understanding (at least intermediate level)
  • Key programmatic understanding
  • Passionate about digital and programmatic advertising
  • Analytical, measured and detail focussed
  • Over 3 years' experience in digital media
  • Ability to simplify complex messages
  • Good communicator both internally and externally


Desirable Skills and Experience:

  • Creation of forecasting systems
  • Knowledge of salesforce
  • Experience in pitching process
  • Deep understanding of the competitor landscape and pricing


GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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