Global Performance Manager

Programmatic, Biddable, Paid Media & SEO London, England


Position at Wavemaker

About the role

The Global Performance Manager is an important role within Journey Activation within Wavemaker CS, responsible for supporting the Account Director on media channel planning and activation, while leading and guiding the Executive/s on the implementation, optimisation and performance of media activation across a suite of Biddable channels.


Our clients in Worldwide Activation are split into 4 specialist category hubs. This role will sit within the Entertainment category hub and will give mid-level media activation practitioners the opportunity to further refine and develop the craft in a fast paced, dynamic agency environment, while working on an exciting Global Gaming Brand.  The account offers a strong opportunity to innovate and build expertise across a wide range of digital channels, with the clients open to testing and learning from new platforms, audiences and tactics.



About you


  • Experience in digital media, ideally from an agency side background (client side or a mix will also be considered) with hands-on skills planning and activating across biddable platforms.
  • All academic backgrounds will be considered – qualifications in maths, data, media of interest
  • Strong technical ability in social/search, with working knowledge of best practices and an understanding of how each channel fits within the performance ecosystem
  • Ability to manage both upwards and downwards, with strong strong organisational and communication skills.
  • Possesses initiative and demonstrates resourcefulness.
  • Professional digital media/advertising qualifications will be of an advantage.
  • Any digital media experience e.g freelance, personal projects etc. will also be of interest


Key Responsibilities


  • Direct client servicing exposure – medium/high
  • Direct and indirect people management of Journey Activation Executives
  • Channel planning support, feeding into strategic planning and client direction within team, ensuring alignment and adherence to WM RGP process
  • Secondary lead on the performance forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
  • Secondary lead on activation strategies, optimisations, and tactics for relevant media channels across global markets (e.g. Google, Facebook/Instagram, YouTube, Twitter, Reddit, TikTok, etc.)
  • Secondary lead on approach to and delivery of client reporting of media performance, ensuring timely, insightful, performance focused analysis and actionable insights
  • Responsible for the day to day QA process across all media activation, minimizing error and risk and ensuring consistent and accurate adherence to process
  • Lead on application and adherence to all areas of media activation finance process


About Wavemaker

Wavemaker is a billion dollar revenue agency that sits at the heart of GroupM and WPP. Our ambition is to be the most distinctive and admired media, content and technology agency in the world.

Wavemaker is a global network that operates locally in over 90 countries and 139 offices. We are aligned behind our purchase journey obsession, and we help our clients translate audience behaviours and insights in to smart decisions for today and tomorrow.  Our commitment to our clients it to be the “Future Makers’.  We demonstrate this in how we think, how we work and our relationship to technology and content to better serve their needs.  We are leading the way in re-inventing the role of a media agency in the digital age, embracing media planning and buying, but fit for the modern marketing requirements of seamlessly connecting media, content and technology.

To do this, we attract experts from diverse backgrounds that can share in our vision for the future.

We believe in the essential relationship between the vitality of our 8,500 people and our commercial success.  This can best be encapsulated in the values we uphold, and the way in which we demonstrate our commitment to them.  We are Passionate, Agile, Collaborative, Entrepreneurial and Diverse (PACED)

With PACED as our backdrop, we require our people to be self-starters, with high standards. We know that ‘great teams still have star players’, and we expect everyone to bring their own uniqueness to the party and contribute their value with their own flair.  We do not tolerate exclusion of team members and their ideas.  We are here to make waves with our clients, and we can only do that as a collective.

About GroupM:

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers,


GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology, and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.


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