Data Strategist

Data, Analytics & Insight London, England


Position at Wavemaker

About Wavemaker

We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.

Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it’s not easy, but if it’s in you, we will get it out of you.

Our 7,600 people across 90 markets provoke growth for some of the world’s leading brands and businesses. Our attitude of Positive Provocation is enabled by:

  • deep knowledge we have of our clients’ business
  • confidence to challenge what’s gone before
  • the support to go further than we thought possible

We are a part of GroupM, WPP’s global media investment management company. Discover more on, Twitter and LinkedIn 


Reporting to:

  • Global Data Director

Role context:

  • Role Title: Data Strategist 
  • Location London
  • Working within the Data specialty, part of the Wavemaker global Consultancy Hub

Core responsibilities:

  • The role will be working in four core areas
    • Global clients: Clients we have in multiple markets such as Danone, L’Oreal, Huawei, Audible, Total and Colgate.. This role will specifically have 75% of its time working on Danone, a client we have just won globally
    • Assisting in creating and implementing data strategy on Danone
    • Connecting market leads and market data leads on Danone. Helping to build a Danone “Team Flow” data community. Helping to organize and deliver monthly and quarterly Danone Data meetings, sharing best data work from Danone and Wavemaker. Managing the team data sharepoint
    • Assisting in the development of new data product for Danone and Wavemaker


Required skills / experience:

  • The primary area of expertise for this role is data strategy and digital data – first, second and third party, and its application in the full advertising process: insight, targeting, activation and measurement
  • The focus is on the application of technology to create and connect data, and the value the data can bring to our client’s campaigns.
  • Beyond digital data, any experience or knowledge of broader data sets typically used within advertising is an advantage, for example quantitative research, measurement and evaluation, segmentation, media currencies such as ratings etc
  • We do not expect candidates for this role to have full data knowledge, and there is room to develop and grow these skills in the first year. Candidates might have backgrounds in other roles that involve data such as:
    • Programmatic (demand and supply side)
    • Paid Social
    • Ad Ops
    • Search


  • Practical, pragmatic and hands on. An important part of the role is bringing theory to life and making things happen. For every best practice document or presentation, there is a need to push through a POC, solve challenges, bring people together, and deliver a result within a campaign
  • Good at working with lots of different groups, rather than just in a single team. Build confidence and relationships with senior colleagues and the Danone clients. The ability to learn quickly where to go and who to speak with to solve challenges.
  • A basic level of knowledge about ad tech is required (for example ad servers, DSPs and platforms like Facebook and Google), equally this is not a role selling data.