Senior Media Planner

Media Planning, Implementation & Activation Dubai, United Arab Emirates


Position at Mindshare

The Senior Media Planner supports the line Manager in the day-to-day management of media activities and to produce a cohesive media plan based on the client brief, including communications goals and brings together different disciplines for integration across multiple media channels. The Senior Media Planner strives for the most effective media strategies and execution and manages the process with related parties.

Roles and Responsibilities:

  • To liaise, communicate and collaborate with the various internal teams to ensure that the client deliverables are met on time and bring any potential shortfalls to the immediate attention of the line manager.
  • To assist in developing and implementing creative media solutions, provide suggestions and feedback wherever appropriate and demonstrate creative thinking always based on consumer & business information
  • To support the line manager in preparing and presenting appropriate and detailed media plans and managing final budget allocation informed by any research or insight, brand, and category dynamics
  • To support in collating, preparing, and presenting regular client briefings and maintain regular client contact to ensure the client marketing teams are kept updated via project progress reports, competitive analyses, consumer insights, and other research, market or media developments which might impact the client’s marketing efforts and recommend remedial strategies where applicable
  • To attend and document meetings and build effective relationships with outside creative advertising agencies and client marketing teams to clarify media goals, objectives and strategies and brief all internal teams as necessary
  • To assist on client business and with minimal supervision in providing proactive
  • Support the development of junior account executive team members
  • To constantly monitor the role functionality; to maintain accurate, up-to-date records and submit regular monthly reports to agreed standards as required to ensure the remit’s effectiveness is maximised and its activities are in line with overall Mindshare MENA business strategy
  • To constantly look for ways to improve the effectiveness and efficiency of the role; to suggest and implement improvements to internal procedures and controls to improve efficiency, reduce costs and to promote and protect the business interests of Mindshare MENA wherever possible
  • To continuously develop and exercise understanding of media offerings in the market and maintain network relationships with media suppliers and clients
  • To proactively research newest trends in the industry and market, developing strategic acumen.

Experience and Competencies

  • Previous experience in a media planning role with strong digital and performance marketing knowledge.
  • Strong acumen for planning and buying media tools
  • Good industry knowledge across traditional and digital channels, strategic and conceptual development of brand marketing, industry & consumer trends would be beneficial.
  • A good communicator capable of expressing their own ideas, thoughts and concepts and a basic understanding of media planning with a natural tendency towards accuracy, attention to detail, establishing trust and relationship building.
  • Effectively applies rationale and logic when constructing media plans, uses in-depth analysis and understanding of implications.
  • Will need to have sufficient digital capabilities, showcase platform knowledge and understanding how to build audiences, use the right bidding strategies and correct formats for different campaign objectives across the funnel
  • Advanced excel skills would be preferred