Digital Analytics Manager

Data, Analytics & Insight London, England


Description

Position at Mindshare

What is the role?

Reporting to the Director of Analytics, the Digital Analytics Manager is a client facing role that will liaise with client leads, data and technology teams to translate analytics insight into actionable business recommendations by leveraging internal analytics tools, market/competitor research, and consumer insights.


Who is the client?

You will be working across a broad spectrum of clients and gaining insight into various industries.

The clients range from Nespresso, Nestle, Sage, Mazda, etc. to name a few.

 

Responsibilities:

  • Work closely with internal stakeholder/client leads to define/identify strategic opportunities for the application of data analytics
  • Conduct both ad-hoc and deep dive analysis to understand campaign performance and develop data driven stories and deliver actionable insight that drive decision making for our clients
  • Manage and mentor data analysts and Sr. Analysts and oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
  • Champion in-house analytics product portfolio, bridging the gap between the media and data and technology teams
  • Ideating data driven business strategies from a client brief and assist in creating client facing presentations
  • Develop measurement frameworks to assist client leads with analytics projects including testing, advanced analysis, primary research, and digital attribution modelling
  • Stay up to date with industry trends, marketing and analytics advances to educate both internal and external stakeholders. 

Qualifications:

  • Professional experience in a digital agency/performance marketing role (digital analytics experience preferred)
  • Familiarity with integrated, multi-channel marketing/advertising campaign tactics – including off-line and online/digital channels and a good understanding of Martech/Adtech.
  • Experience in managing and developing analysts and Sr. analysts

 

Key attributes

  • Client-facing experience and strong presentation skills
  • Proactively seek resolution to various client/business challenges.
  • The ability to present complex ideas and results to clients in a simple way

 

Where is the role based?

This role is based in the London office.

 
Who are Neo Media World?

Neo is a global media agency and performance marketing network. Our mission is to help our clients leverage the latest digital and performance media techniques to connect with their customers and grow their businesses. We apply a data-driven strategic approach and cutting-edge technologies across all digital disciplines (including paid and organic search, display, video, mobile, social media, affiliate marketing, etc.) and traditional channels. Neo is now part of the Mindshare Performance Group. We are in a new era of horizontality and we are excited about the opportunity it presents for our clients and our people.

 

Our team consists of more than 1200 employees across 40 worldwide offices working to put innovation and accountability at the heart of every engagement. We partner with our clients, other agencies and partners to provide integrated solutions and also deliver independent, specialized services for brands across paid and organic search, programmatic buying, affiliate marketing and social amplification. While our engagements span several industry categories, we have deep expertise in financial services, education, IT, consumer electronics, commerce and B2B. We’re passionate about building brands and driving business results.

 

Neo has a rich culture while we maintain the entrepreneurial energy of a start-up. People are our greatest resource and we truly want employees to have a well-balanced life.

 

As part of the GroupM and WPP network, our benefits are incredibly comprehensive, and you’ll have plenty of fantastic benefits to choose from.  We’ve listed a few below - and there are many more on offer:

 

  • Superb development opportunities and ongoing support throughout your career
  • Light, open-plan office space with roof terrace, onsite bar and stunning views over central London
  • 25 days’ holiday from the get-go, increasing with length of service
  • Season ticket loan, subsidised gym memberships, private medical (BUPA) and life assurance.
  • We also have a range of on-site services including health screenings, financial management workshops, manicures and massages.