Senior AV Planner/Buyer

Buying, Trading & Investment London, England


Position at MediaCom



MediaCom AV Investment Senior Buyer


Overview of the role
MediaCom handles the media planning and buying for some of the world's smartest advertisers.  Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.

We are the only agency to simultaneously hold the title of Agency Network of the Year across all 5 of the industry’s biggest awards, whilst MediaCom London has recently been named the Number 1 agency in the world in the 2018 Gunn 100 report.

We are looking for a diligent senior buyer with at least two years of TV buying experience and has knowledge across other AV channels such as Online Video, Addressable TV, OOH TV, Cinema and Radio, so they are equipped to work on some of the UK’s biggest and most forward-thinking advertisers.


Reporting of the role

This role reports directly into the AV Manager on the account and to Gary Cook (AV Investment Lead), along with reporting into relevant Trading Heads regarding value management, quality and channel coordination.


Measures of success –

In three months, you would have:

  • Worked with the AV Manager on the account to put in place processes and streamlining ways of working.
  • Start to build a strong relationship with the rest of the team in Comms Planning and Implementational Planning.
  • Have confidence and clarity in communicating with the client team, media owners and client.
  • Have a strong understanding of the clients you are working on and their approach to AV.
  • Have regular contact with clients, keeping them up to date on all TV matters.
  • Ensuring all buying is gold standard and all campaign objectives are met without error.
  • Monitoring the administration of the client’s account, ensuring all bookings and PO numbers are accurate and on the system.


In six months, you would have:

  • Developed an efficient and effective way of working within the AV and Planning team to ensure campaigns are bought and managed in the most efficient and effective way possible.
  • Developed a good grasp of the client’s account and how the various teams in the agency interact to produce best in class AV work.
  • Start to understand the commercial aspects of the client’s account (their business and ours).

In 12 months, you would have:

  • Help deliver all pitch commitments to the client, as evaluated by the auditor.
  • Know the client’s account from a buying perspective inside out.

Responsibilities of the role:

The AV team is a team within a team. MediaCom has recently restructured into 7 Business Groups – and this role sits within the largest of these, Business Group 2 (internally known as Planes, Brains and Automobiles – due to Air France, Peugeot, and a preponderance of brains!)

You will work as part of a team of 17 AV specialists who plan and buy all AV campaigns for clients including Mars, Peugeot, Citroen, Vauxhall, Bayer, TUI, Muller and Akzo Nobel. With some of the UK’s most challenging targets this team will need to be the best of the best – every member of the team will need to have a very strong understanding of how video works, be an innovator, and have a willingness to learn.

The AV Investment Senior Buyer will oversee and manage a team of buyers and executives and will ensure campaigns are delivered to the agreed criteria and in line with audit requirements. The Senior Buyer will monitor and push the development and quality of output from the Buyers and Executives, who they must inspire and challenge, ensuring they are motivated and given the right opportunities to develop their video and multimedia knowledge – understanding the role of all video channels, how they interlink and the role that they can play in a wider multimedia system.

Along with the Manager on the account, the Senior Buyer will take part in the commercial exchange process and ensure the Comms Planning and Connect teams are aware of market moves and commercial opportunities. The Senior Buyer must have strong negotiation skills and be able to fight for the very best airtime possible and be able to operate as part of a wider team. The Senior Buyer must ensure plans are delivered accurately with upmost quality and be responsible for the team’s individual output.






What you will need:

  • At least 2 years TV buying experience
  • Proficient knowledge of the UK TV marketplace, along with other AV media such as radio, cinema and VOD
  • Attention to detail is key
  • Organised and be able to prioritise tasks
  • Drive and enthusiasm to work on huge clients
  • Knowledge of industry media buying tools (all media e.g. BARB, Media Ocean, Caria, Prisma and Jet)
  • Pro-actively forge relationships with media owners
  • Commercially astute and excellent negotiation skills
  • Strong interpersonal skills and good communicator
  • Collaborative and ability to build strong relationships
  • Excellent numeracy skills
  • Management of allocated accounts – ensuring that campaigns are delivered in line with objectives (strikeweights, value delivery and quality commitments)
  • Management of value within the team
  • Helping Manager and AD with audit work – supplying audit data and liaising with auditors
  • A senior channel co-ordination role – negotiating with saleshouses to get the best value delivery, quality and servicing in market for the Investment Broadcast team
  • Reconciliation of TV value positions across the group
  • Ensuring all billings are accurate and all financial queries and issues are resolved in a timely manner with minimal support from Manager. Supporting the team with solving financial issues  
  • Communicating booked plans to Connect
  • Leading commercial exchange with Connect
  • Natural drive to make money
  • Driven & committed
  • Passionate to explore new ways of trading
  • Multi skilled in media buying
  • Up for the challenge of helping shape the commercial product of MediaCom
  • A real team player who has the ability to share their knowledge
  • Willing to muck in and get your hands dirty


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*


About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.


Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, Coca-Cola, Tesco and Cancer Research UK.


Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.


We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.


We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.


MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.


MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.


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