Senior Digital Planner

Media Planning, Implementation & Activation Milan, Italy


Description

Position at GroupM

GroupM is looking for a Digital Planner who will be responsible for the planning of all media campaigns for assigned clients. 
If you are interested in joining us, take a look at the requirements below and join the challenge!
OBJECTIVE AND SCOPE OF THE ROLE
  • To deliver the most effective media plan given a budget and an objective; 
  • Manage the day-to-day implementation and optimization of digital campaign activities (planning & buying);
  • Deliver competitive report and analyze campaigns results;
  • Analyze campaigns, and recommend tactical changes to maximize campaign performance.
RESPONSIBILITIES
  • To be aware and update about the commercial offer of the online channels in performance market;
  • Usage of the different tools to evaluate the plan’s results;
  • Ability to manage different digital campaign typologies (awareness, performance, data driven and retargeting);
  • Collaborates with agency cross functional teams and client's suppliers, including creative agencies.
ABOUT YOU
  • University degree preferably in Economics, Advertising or Marketing and Communication;
  • At least 3-5 years experience in Digital Media Planning;
  • Proactivity and collaborating skills;
  • Fluent English;
  • Accuracy, precision, attention to details and meet deadlines.
LOCATION
Wpp Campus in Milan (plus the option for hybrid working)  

We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99