Account Manager

Media Planning, Implementation & Activation London, England


Description

Position at m/SIX

Job Description – Account Manager

Who is m/SIX?

m/SIX is the fastest growing media network in the world. We have marked the chapters of our expansion with new client relationships: TalkTalk helped us open our doors in the UK, Toyota enabled us to grow into EMEA and EA has strengthened our presence and offering in APAC and North America. Today we have 49 offices operating in 41 markets, and this role of Account Manager is key to our continued growth and success.

 

Our business is Built to Pioneer:

 

m/SIX is a joint venture between independent creative agency The&Partnership and WPP, the world’s largest advertising group, drawing on the best of both worlds. Because of this unique structure, we create new operating models that integrate agency functions and often embed our people into our clients’ marketing teams. Our ability to come together with our clients, regardless of whether co-located or working remotely, has proven critical to our success. We have grown 20% in terms of billings and 23% in terms of net sales year to date, versus 2020. Over the past year, there have been an impressive 70+ new business wins across the m/SIX network.

 

The way we behave - Honest, Energetic and Pioneering:

 

  • Honest: we build trusted relationships through openness, focus & clarity
  • Energetic: we meet people with warmth & positivity. We say ‘yes, and not ‘yes, but.’
  • Pioneering: we drive forwards, looking for new technology, new ideas & new sources of growth. We are driven to look for the next innovation, to meet our clients’ challenges

 

This year we were shortlisted for Campaign’s Media Agency of the Year in the UK. We have also won many awards including the World Media Awards for EA, the WARC Media Awards for Effectiveness for TalkTalk and an IPA Effectiveness Award for Tango. We have also been awarded the IPA CPD Gold accreditation in the UK for continuous professional development of our people for 3 years in a row. Showing our commitment to our culture of learning and our focus on the professional development of all m/SIXers, in order to become the most important place in their careers.

 

Our Diversity, Equity and Inclusion commitment:

 

We are committed to being a diverse, equitable and inclusive agency with the aim to build and retain teams that represent the communities we operate in. Our Global employee-run DEI group, The Collective, are pioneers in delivering and maintaining accountability of these commitments.

 

We were the first media agency in the UK to launch an internship programmeAmbitious About Autism, designed to actively champion neurodiversity and unlock the potential of young autistic adults. Now in its third year, our commitment continues, expanding our already successful internship programme and calling the industry to open their doors and minds to young autistic talent.

 

Further to this commitment to pioneering diversity and equality in our business, we welcome people of all backgrounds into our agency. We want our people to bring with them diverse attitudes, opinions and beliefs into a culture where they are treated with respect, can be comfortable being their authentic self and feel like they belong. We are therefore keen to encourage applications from people from all walks of life and we want you to be at your best throughout the recruitment process. Please reach out to us to discuss any specific adjustments, or how we can help you throughout the recruitment process.

 

 

What is the role?

The purpose of the role is to support the Account Director and Client Lead in delivering best in class customer success, communications, and digital planning, along with excellent client servicing across multiple disciplines across the agency. The Account Manager leads all day-to-day channel planning, inputs into campaign strategy, prioritising projects and deliverables. This role is fundamental to our day-to-day operations and is ultimately responsible for the general management of the account and planning, along with ensuring the smooth running of campaign performance, reporting and finance.

Where is the role based?

The role is based in London at our m/SIX headquarters on Rathbone Street in Fitzrovia. Agile working is embraced as the client is based in Hatfield: we will visit them on occasion, and we regularly host them in our offices.

Who is the client?

Ocado is a leading Online Grocery delivery service and technology solutions provider. They are a publicly listed, fast moving company going through a tremendous growth phase, so it’s certainly an exciting time to be partnering with them.  This role will support three areas of their business as well as our internal channel leads including Paid Search, Paid Social, Programmatic, MarTech, along with other growing channels as we expand our remit.

What does the team do?

Our dedicated team are the day-to-day account drivers and leads from a client servicing standpoint - it is our responsibility to ensure that we are servicing their business brilliantly, bringing a positive and productive relationship, and integrating our excellent specialist teams at m/SIX into all that we do. Ultimately, we lead the account to future-proof and continually steer our client’s business forward.

We are responsible for ensuring clarity of strategy, digital excellence, external coordination with other agencies, manage expectations and deliverables, organise and lead internal teams and champion the business internally and externally.  

Our day-to-day output is effective, efficient and market-leading, whereby we push ourselves and the business to go above and beyond what is possible

 

What will be your responsibilities?

 

As an Account Manager, you will need to:

  • Work with and supporting the Account Director, Client Lead & in devising, facilitating and delivering effective planning across all channels.
  • Take full ownership of key projects and lead on end-to-end cross-channel media recommendations, ensuring that it is fuelled by data and insights and tells a clear story - pulling in specialists cross-channel along senior support, as and when required.
  • Manage briefings with specialists to ensure data and insight-led planning is at the heart of both briefs and responses.
  • Oversee relevant outputs and ensuring that every document is ruthlessly quality controlled for excellence and is delivered on time (be it media recommendations, finance queries, competitor reports etc.)
  • Become an expert on understanding the client’s business and industry sector, along with the challenges and implications facing them now, and in future.
  • Ensuring that all financial aspects are accurate and delivered on-time (e.g. monthly reconciliations, payments, billings, financial tracking).
  • Manage reporting requests, working with specialists and other team members to ensure quality and consistency of output.
  • Manage weekly reporting along with the creation of post-campaign-analysis reports, ensuring it’s as insightful and actionable as possible.
  • Manage the preparation of competitor spend and audience insights reports
  • Keep up to date with industry news so that you have a very good understanding of the media landscape.
  • Attend and present regularly at client meetings on a variety of different topics, with gravitas
  • Maintain good relations with external agencies, internal teams and media owners to build an understanding of what services and products exist, to ultimately recommend for clients as when appropriate.
  • Work closely with the creative teams and develop an understanding of their viewpoint and processes.
  • A good knowledge in utilising core media planning tools (e.g., AdDynamix, TGI, YouGov) would be useful.

 

 

 

 

 

 

 

 

 

 

 

Who are you?

 

 

  • Energetic – Someone who puts lots of energy into their work. A self-starter who takes the initiative and develops solutions independently with minimal support. Someone who thinks ahead about what deliverables are being expected and can rally teams to ensure they are met on time. Someone who volunteers or creates opportunities to expand their experience & positively impacts those working at m/SIX.
  • Collaborative – We work closely with lots of different stakeholders specialists across a range of disciplines in the agency, so close collaboration and effective communication with all parties is key for us to provide the best possible solutions for our clients.
  • Thoughtful – Someone who demonstrates knowledge of media channels and the wider industry to clients and the wider team. Someone who consistently adds the ‘so what’ when reporting / commenting on facts & stats. Someone who demonstrates that they understand the long-term direction and vision of their accounts as well as agency commercials.
  • Thorough – Demonstrates exceptional attention to detail. Someone who will spot the error in a spreadsheet and correct it. Someone who shows utmost pride in their work across every output – whether that’s a report, a presentation or email.
  • Organised – Someone who can flip between different workstreams and deliverables fluidly, all the while ensuring that work maintains a high standard. Someone who can manage their own workload and manage up and down accordingly. Someone who manages their own admin appropriately (e.g. timesheets, CPD log etc.)
  • Confident – Someone who can speak with authority with clients, gain their respect and trust, so that they increasingly become the go-to client contact where appropriate.

 

 

 

How will success in this role be measured?

 

  • Positive feedback from key client stakeholders via 360 reviews and on an ad hoc basis.
  • Smooth day to day operations of campaigns and client requests.
  • Positive feedback from key internal stakeholders.
  • Individual mentions in Client Satisfaction reviews.
  • Ability to understand and deploy planning tools and other resources where appropriate.