Business Analyst

IT & Technology London, England



Position Title:

Business Analyst


GroupM UK, Red Lion Square, London

Reporting to:

Business Analysis Practice Lead, UK Applications Development Team

Company Overview

GroupM is the number one global media investment management group and is the parent company to WPP’s media agencies including MediaCom, Wavemaker and Mindshare. We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes.

We invest in people, content, technology and data to make our agencies optimally effective and efficient for clients, providing intelligence to find or create valuable audiences and outcomes. Our leadership, inventiveness and scale drive success for our clients, partners and people.

GroupM and its agencies have over 17,000 staff in 400 offices in 80 countries around the globe.

Position Overview

GroupM are looking for an experienced business analyst to join a small but growing team who focus on the delivery of Agile and Waterfall IT projects.

Acting as a key liaison between various agencies/departments, suppliers and development teams, you will be collaborating with all stakeholders to help get projects we believe will deliver value move from inception through to delivery and beyond.

Our team believe no change can succeed without a full and detailed understanding of what is needed and the rationale behind it. We support the business by identifying, understanding and articulating where and how our organisation can improve.

Key Duties

  • Support the BA Practice Lead in the operation and development of the business analysis function
  • Lead, support and mentor other BA’s across multiple projects
  • Effectively operate as the sole BA on large or complex projects
  • Regular and effective engagement with senior stakeholders
  • Play a key role in the preparation of business case and RFP documentation
  • Provide guidance in solution testing, ensuring business needs are met in UAT.
  • Make a significant contribution to process mapping strategy and business transformation
  • Elicit requirements using various methods such as stakeholder interviews and/or workshops
  • Interpret business issues, opportunities and user requirements and distinguish between the real business needs vs. user desires that support strategic business goals
  • Prepare and present relevant analysis documentation such as use cases, user stories and where appropriate, relevant business process documentation
  • Become part of the project governance function to ensure business requirements are understood, validated and met by the delivery team(s).
  • Where necessary, generate supplementary project documentation e.g. user manuals
  • Participate in project meetings to review progress, issues, risks and blockers including daily stand-ups, iteration planning meetings and retrospectives.

Required Skills & Experience

  • First class verbal, written communication and presentation skills and the ability to interact professionally with a diverse group of stakeholders from developers to senior executives
  • An established business analyst with substantial experience with requirements elicitation, interpretation and delivery as the sole BA on major projects
  • A high degree of competence in analysis techniques
  • Experience managing business expectations in relation to factors such as feasibility and benefits
  • Thorough understanding of the SDLC of projects run in methodologies such as Agile and Waterfall
  • A high level of technical knowledge allowing for good communication with development teams and efficient ways of working.

Desired Skills & Experience

  • Good working knowledge of the media industry, specifically advertising and its technologies
  • Experience working with distributed/virtual delivery teams and 3rd party software houses
  • Experience writing and executing UAT scripts
  • Possesses a good understanding of technology trends and movements
  • A good understanding of CRM systems i.e. Dynamics/
  • Excellent Microsoft Office 365 skills (including knowledge of OneDrive, SharePoint, etc)
  • Good working knowledge of tools used for process modelling such as Blueworks Live or similar
  • Good working knowledge of requirements management tools such as TFS or JIRA
  • Business process analysis techniques such as Lean / Six Sigma

Personal Attributes

  • An engaging team member willing to support and develop other people
  • An analytical thinker who can use their creativity to see directly to the heart of complex problems
  • Ability to quickly develop an understanding of complex systems and processes
  • Ability to identify business opportunities and promote initiatives to exploit them
  • Ability to plan and organise own workload
  • Capable of working independently across multiple tasks and projects
  • Good at dealing with risks and issues and escalating where necessary
  • Strong negotiation and influencing skills
  • Motivated and committed to getting the task at hand completed
  • Flexible approach to working on projects
  • Prepared to travel between our central London offices when required


  • We are looking for a well-established business analyst with relevant, recognised, training or certifications
  • BSc in Information Technology, Computer Science or a related discipline

The following are desired qualifications and not required for applications to be considered:

  • BCS / IIBA Membership
  • Agile development certifications

The following are desired qualifications and not required for applications to be considered:

  • BSc in Information Technology, Computer Science, or a related discipline
  • BCS / IIBA Membership


GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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