Paid Social Account Manager

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at m/SIX

Paid Social Account Manager

 

Before you apply

We’re seeking an individual from a Paid Social background. But we understand that at times, job descriptions can be intimidating. Here at m/SIX, we recruit attitudes based on ambition, motivation and drive. If you feel you don’t have the exact experience, don’t be put off.

If you’re a hard-working individual that shows an appetite and willingness to improve and grow, chances are the role can be a good fit and if not, we may have other roles more suited for you.

Who are m/SIX?

m/SIX are one of the world’s fastest-growing media planning & buying agencies, having doubled in size in the last two years. Our international network now comprises over 40 offices across 3 continents.

We have a unique proposition and ownership structure, which is fundamental to how we operate for our clients. We are majority owned by our partners within The&Partnership, but our joint venture with WPP means that we are able to offer a true ‘best of both worlds’ advantage. This means a progressive and entrepreneurial approach to business and culture, whilst providing full access to GroupM’s market-leading pricing, data and technology assets.

As both The&Partnership and m/SIX we have therefore created new models and ways of working which are leading the industry in defining the agency of the future. This means solutions built bespoke for clients’ individual needs, inclusive of all necessary disciplines and working to one bottom line. Creatives, strategist, analysts, investment and production teams working together, with data and technology at the centre. These teams are often implanted directly within the client marketing teams: in the UK we have fully embedded teams at EA, News UK, Talk Talk and Toyota/Lexus. The impact of this has been transformational on our clients’ business.

As a direct outcome of this progressive & transformational agenda, m/SIX has one key ambition: to be the most important place in the careers of our people.

Our Values

We are Energetic, Pioneering and Honest. These are specific to us, and reflect the culture of the agency and significantly the behaviours we seek out day to day within the business. We want to encourage individual Energy to all projects, to be Pioneering within our industry, and regularly receive Honest, and clear feedback.

What is the role?

Due to the growth of existing clients and new client acquisition, we have created new opportunities within our Paid Social team. We are looking for a Paid Social Account Manager with a minimum of 2 years’ experience to work on a mixture of UK and EMEA clients across different verticals. The successful candidate will play a pivotal role in delivering best-in-class Paid Social campaigns for our clients and help them achieve their Business objectives. Previous experience working on EMEA clients would be highly valued.

Core Competencies and skills required

Personal

  • Positive attitude & most importantly genuine enthusiasm
  • A Paid Social specialist with strong hands-on experience across the key Social platforms
  • Analytically minded with the ability to interpret data and identify trends
  • Eager to improve knowledge and skills through continuous training
  • Highly organised, with strong attention to detail and time management skills
  • You are pro-active and driven to deliver best in class planning and output for your client partners

 

Teamwork

  • As we’re currently working remotely (in line with government guidelines) a large focus will be placed on communicating effectively while working with and supporting team members
  • An individual that has experience or shows a passion for team management

 

Client Relationship

  • An individual that overtime, will represent and share company values
  • A confident presenter and communicator
  • An individual that builds relationships with clients and media owners

 

Technical Skills

  • Comfortable with navigating through the different platforms, UIs and third-party tools i.e. GA / GA360
  • Proficient with optimising Paid Social campaigns with different KPIs: e.g. Brand & DR
  • Certified in Facebook Blueprint
  • Experience using features of Powerpoint, Outlook and Excel

 

Core role responsibilities

  • Planning, forecasting and creating media plans utilising tools available for us as Paid Social practitioners.
  • Hands-on Paid Social campaign management from set-up to optimisation and measurement within Native Paid Social management consoles
  • Carry out and deliver thorough optimisation roadmaps across all Social platforms.
  • Implement analysis testing and innovationopportunities to optimize Paid Social campaigns to improve performance
  • Complete and proactively look at improving reporting to bring further efficiencies to the team
  • Carry out regular campaign and budget management checks
  • Contribute to regular client meetingspreparing material and presenting on performance and account actions
  • Work with the Account Director to scope out new opportunities to improve performance and drive innovation
  • Understand, become certified and implement the finance bookings through GroupM’s booking system, Prisma.
  • Train, support and guide your direct reports through the different tasks while helping with prioritisation

 

Reporting Into

For personal development and day to day management you will report into the Paid Social Account Director. 

 

Direct Reports

This role has: 1 direct report, 1xSAE

What you will learn in this role

  • Working across different client partners and verticals (ranging from multimillion £ ad spend to smaller sized accounts)
  • Become experts across all forms of Social platforms (Facebook, Pinterest, Snap etc)
  • Building and maintaining strategy roadmaps
  • More insightful, output based client calls
  • Advanced presentation skill techniques
  • Exposure in using automation to bring time efficiencies into the workplace through reporting, optimisation, and bidding strategies
  • Understanding of the role of Audiences in Paid Social and the activation principles through 1st party data, and automated audience segments.
  • Client utilising advanced forms of data to fuel their bidding strategy decisions
  • Honest feedback

 

How will success in this role be measured?

  • SMART objectives that correlate to department, client and personal development
  • 360 feedback from client partners, managers, reports and peers
  • Our new scorecard measuring system that is based on Company Values and Core Competencies