Business Director

Media Planning, Implementation & Activation London, England


Description

Position at Mindshare

 

THE ROLE

 

We are recruiting a maternity cover Business Director level, exceptional and driven media planner to join our Connections Planning team, and lead KFC UK .

 

FIRSTLY, ABOUT KFC

 

With an annual media budget of over £40 million KFC is one of Mindshare’s highest profile and highest spending accounts. KFC are known for their bold, irreverent marketing which demonstrates a keen understanding of current trends and events. KFC have a huge appetite for pushing the boundaries, making it one of the most interesting and dynamic accounts in our industry. We recently won Best Brand Campaign at The Drum Digital Marketing Awards.

 

The account covers all aspects of KFC media: brand and product campaigns, performance, and partnerships. Media is continuous with back-to-back campaigns complimented by always on activity. As Planning lead you will provide holistic direction, as well as closer involvement in select campaigns.

 

We have a very positive client relationship and really enjoy working with the KFC team, who are incredibly collaborative, have high standards, and like to have fun!

 

KEY RESPONSIBILITIES:

 

          Good stakeholder management with both clients and agency alike

          Ability to work with clients to ensure the brief is right with clear and measurable objectives in place

          An ability to think and work ‘audience first’, translating audience insight into actionable audiences

          Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required

          Designing an approach that outlines how and where we will connect with defined audiences in media

          Designing the connections ecosystem & plan, working closely and collaboratively with channel specialists

          Day to day management of campaigns as a key liaison between clients and channel specialists

          Designing measurement & testing framework to inform as well as measure and optimise the campaigns

          Line management of planning team within account structure

          Responsibilities to the planning department as senior member of the team, contributing to Business Director board meetings and leading work streams.

 

SKILLS AND BEHAVIOURS:

 

          You show a passion for media and the industry with knowledge of the main trends that help to inform your thinking and output.

          You have clear opinions and an understanding of what makes a great media campaign - tangibly prove your plans are aimed at achieving excellence in planning craft.

          You can create a holistic measurement framework that is relevant for the brand and every campaign (setting KPIs, methods i.e., which tool/system, necessary tracking) and plans for adaptation/optimisation). 

          You must have extensive experience leading senior client relationships, managing all agency teams, leading and delivering client projects and tackling challenging conversations.

          You are an excellent team player taking the responsibility for working in a collaborative, inclusive way to allow specialists to contribute.

          You demonstrate a high degree of organisation that leads to successfully managing workflow for self and more junior members of the team.

          You are open-minded, flexible and embracing of agile ways of working.

 

 

THE IDEAL CANDIDATE

 

  • As Business Director on KFC, you will be responsible for the leadership and delivery of best in class planning and implementation.
  • You will have a strong desire to deliver innovative and effective work both reactively (in response to briefs), and proactively (spotting those opportunities for insight and innovation outside of briefs).
  • We expect our Business Director’s to show a breath of understanding of media channels, as well as in-depth and speciality understanding in how to discuss the present and future role each channel plays as part of a comms strategy.
  • Strong people management skills.
  • Collaborative both in the day-to-day account role and across the planning department.

 

ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

 

 

 

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