Senior Account Manager

Media Planning, Implementation & Activation Lausanne, Switzerland


Description

ROLE SPECIFICATION

 

Job Title:Senior Account Manager

Reporting to:Head of Global Solutions

 

Location:1003 Lausanne, Switzerland

 

About Wavemaker

Wavemaker is a billion dollar revenue agency that sits at the heart of GroupM and WPP. Our ambition is to be the most distinctive and admired media, content and technology agency in the world.

Wavemaker is a global network that operates locally in over 90 countries and 139 offices. We are aligned behind our purchase journey obsession, and we help our clients translate audience behaviours and insights in to smart decisions for today and tomorrow.  Our commitment to our clients it to be the “Future Makers’.  We demonstrate this in how we think, how we work and our relationship to technology and content to better serve their needs.  We are leading the way in re-inventing the role of a media agency in the digital age, embracing media planning and buying, but fit for the modern marketing requirements of seamlessly connecting media, content and technology.

To do this, we attract experts from diverse backgrounds that can share in our vision for the future.

We believe in the essential relationship between the vitality of our 8,500 people and our commercial success.  This can best be encapsulated in the values we uphold, and the way in which we demonstrate our commitment to them.  We are Passionate, Agile, Collaborative, Entrepreneurial and Diverse (PACED)

With PACED as our backdrop, we require our people to be self-starters, with high standards. We know that ‘great teams still have star players’, and we expect everyone to bring their own uniqueness to the party and contribute their value with their own flair.  We do not tolerate exclusion of team members and their ideas.  We are here to make waves with our clients, and we can only do that as a collective.

Role context

 

We are looking for a Senior Account Manager to join the fantastic Wavemaker Lausanne team to work on the Adobe account. This person will have responsibility for operational management of the planning and buying within Wavemaker’s international client portfolio. We are on the hunt for someone with experience in delivering digital communication solutions, ideally for international clients. A complete understanding of the digital advertising process from strategy development to campaign implementation as well as campaign analytics is incredibly important as is someone with a focus on both biddable channels (paid search & social) and digital display reservation media.

 

This is an exciting role based in a beautiful part of Switzerland. We have a high performing team in Lausanne and are looking to build this team out with new exceptional talent. 


Responsibilities

To client

  • Lead the delivery of campaigns across Lausanne and London based teams
  • WM Lausanne leads the awareness based campaigns, WM London leads all performance campaigns.
  • For awareness campaigns:
    • Prepare media recommendations including media selection, media planning and buying, reporting, research, measurement and key learnings from previous campaigns.
    • Deliver in depth analysis of digital activities across biddable and display channels, identifying key learnings and ways to improve communication effectiveness.
    • Being the principal client point of contact on day to day digital (both digital display & biddable) & offline planning and buying matters
    • Together with analyst, prepare analysis on client campaigns using data gathered on client’s onsite analytics platform (Adobe Analytics), as well as from offsite date.

Internally

  • Close liaison with digital performance team, who are based in Wavemaker London
  • Manage career development of 3 direct reports, in collaboration with the Head of Client Solutions.
  • Oversee the work of the paid social manager, plus the reservation display and offline (2). Be proficient in the implementation techniques of both buying & optimisation processes.
  • Work with analyst to produce best in class recommendations based on rigorous analysis of the offsite and client onsite data
  • Oversee and be responsible for the billing and finance procedures of the team together with internal team

 

Externally

  • Actively seek new business opportunities & clients for Wavemaker
  • Establish strong relationships with key senior media owners
  • Form strong relationships with advertising agencies and other specialist partners

 

The candidate:

  • 5+ years experience in delivering digital communication solutions, ideally for international, digitally focused clients, ideally in an agency environment
  • Complete understanding of the digital advertising process from strategy development to campaign implementation, both in digital display and biddable platforms (paid search & social)
  • Campaign analytics - experience is creating reports using ad-server that analyse client marketing effectiveness from digital communications.
  • Digital analytics – experience in conception and creation of analysis using multiple data sources (including client data), to increase marketing effectiveness for Wavemaker’s clients
  • Fluent in English. French would be an advantage (though not essential)

 

Attributes:

-          Passionate – brings a genuine thrill and excitement to the role

-          Agile – is able to be nimble in thought and action and overcome obstacles to achieve great things

-          Collaborative – works well with others, and can align behind a shared purpose

-          Entrepreneurial – is open to new ideas, and will challenge old ones.

-          Diverse – is proud of the difference they can bring

 

About GroupM:

GroupM is the leading global media investment management company for WPP’s media agencies including Mindshare, MediaCom, Wavemaker, Essence and m/SIX, and the outcomes-driven programmatic audience company, Xaxis. Responsible for more than US $108B in annual media investment by some of the world’s largest advertisers, GroupM agencies deliver an advantage to clients with unrivaled insights into media marketplaces and consumer audiences. GroupM enables its agencies and clients with trading expertise, data, technology and an array of specialty services including addressable TV, content and sports. GroupM works closely with WPP’s data investment management group, Kantar, and together they account for almost 50% of WPP’s group revenues of more than US $19B. GroupM delivers unrivaled marketplace advantage to its clients, stakeholders and people.

Discover more about GroupM at www.groupm.com.

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Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm

 

 

Wavemaker, SEA CONTAINERS, 18 UPPER GROUND, london, se1 9ET, united kingdom

Phone: -+44 (0)207 803 2000    www.wavemakerglobal.com    A GroupM Company

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