Product Owner

Data, Analytics & Insight London, England


Position at Choreograph

Choreograph is a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data landscape. Choreograph brings together the specialist data units of GroupM and Wunderman Thompson into a single company with global reach, accessible to all WPP clients and companies.

Choreograph’s core belief is that marketers own their first-party data with consumer permission; respect for privacy and the intentional use of data is at the heart of its approach. Guided by this philosophy, Choreograph will continue to create market-leading tools to support clients in the appropriate and responsible application of data in advertising.


As a Product Owner at Choreograph, you'll play a critical role in delivering commercial products and services in the Geograph space. Enabling cross-functional teams to execute against strategic plans and roadmaps. The ideal candidate will possess a strong understanding of building products for web developers preferably within AdTech and a deep experience of delivering platforms, products, and services across large global enterprises.


  • Create, elaborate, refine, and prioritize Agile team backlogs
  • Author user, defect, and enabler stories within the team backlogs
  • Drive efficient increment and iteration planning through clearly communicating product needs
  • Write acceptance criteria and acceptance tests aligned with product value and roadmap
  • Help support the overall delivery quality of the team by ensuring there is fit for function
  • Effectively prioritize story delivery based on value creation, time to implement and relevant dependencies
  • Develop and document test plans, analyze, track and testing results, identify, prioritize, and resolve
  • Collaborate with Director, Management to determine overall objectives for functional increments of team and program value delivery and report product progress
  • Adapt and work productively within a dynamic business and technical environment


  • Experience in product management.
  • Experience building products for web developers and who may have been a developer in the past would be ideal.
  • A strong understanding of how agencies and advertisers use data technology to support their business operations and strategies.
  • Demonstrable experience of being able to operate and lead in fast-paced and dynamic product-led environments.
  • Ability to lead and support Agile best practices amongst the team at scale.
  • Work with a cross-functional and geographically dispersed team and stakeholder base.
  • Strong experience using agile methodologies (Scrum, Kanban and XP) to deliver technical products and data solutions.
  • Extensive experience in providing the necessary level of documentation of system specifications and requirements.
  • Ability to quickly learn, understand, and work with new and emerging technologies, methodologies, and solutions.
  • Working experience with SQL.
  • Familiarity with geospatial analytics and spatial data.
  • A strong work ethic: able to work under pressure, meet deadlines and deliver results.
  • Strong organizational skills, able to balance multiple priorities and manage your own workload.
  • Fine-tuned communication, presentation and influencing skills; with an ability to think creatively and present in a manner that inspires and excites.


  • High energy and passion for the job
  • Motivated, self-starter, self-reliant, resilient, and ambitious
  • Comfortable and thrive in a fast-paced, entrepreneurial, start-up environment