SEO Account Director, Tech and Finance Clients

Programmatic, Biddable, Paid Media & SEO London, England


The Opportunity

The role will be working across two key Technology and Finance accounts: This is an exciting opportunity to work on SEO accounts across strategy, content, technical and outreach working directly with inhouse marketing and technical teams.

You will work with and support Account Managers in order to understand the clients' business objectives and translate them into best-in-class, bespoke SEO and content strategies that drive business value and help hit forecasted KPIs. 

Key Responsibilities

The Account Director will be responsible for the technical SEO, leading the content strategy thinking and running a team that integrates with other channels to activate content through audience insight. Responsibilities include:

  • Client Servicing – Visible as a key point of contact for clients and ensure they are happy with work delivered.
  • Content Strategy - Developing the functional content strategy using a number of sources including keyword analysis, competitor research and qualitative data.
  • Analysis – Lead analytical work streams, discovering deep and meaningful insights to help inform content and technical strategies in this highly competitive market.
  • Technical – Guide inhouse technical teams through front (website) and backend (CMS) migrations, UX testing and analysis, and optimisation of website structure and elements.
  • Measurement – Ensure performance is benchmarked and measured and push the boundaries of reporting standards.
  • Team Management – As a line manager, support the evolution of your Account Managers and Account Executives.
  • Collaboration – Working closely with the other SEO sub-teams as well as Mindshare analytics, media, and planning teams to deliver consistent and considered work.
  • New Business – Assist in growing business with existing clients as well as involvement with new business.

 We’d like to hear from you

  • Strong SEO skillset
  • Confident with technical SEO work streams and platforms
  • Experience building and managing relationships with clients
  • Excellent written and verbal communication skills with a meticulous eye for detail
  • Confident presenting to senior stakeholders on a regular basis
  • Experience in working on new business pitches
  • Strong analytical mind-set with experience in Analytics platforms
  • Highly organised with strong project management skills
  • Advanced knowledge of Microsoft Word, Excel and PowerPoint as well as SEO tools
  • Experience of forecasting SEO performance
  • Not essential, but experience of the following would be advantageous:
    • Working with Ecommerce clients
    • Managing outreach campaigns
    • UX knowledge

Your life until now 

  • SEO Account Director level experience 
  • Previous agency experience preferred

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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