International Communications Planning Associate Director

Comms & Strategic Planning London, England



Job Description


Operating Company


Job Title

International Communications Planning Associate Director

Department / Team


Reporting To

Fou Brown


London with occasional travel



About MediaCom:  People First, Better Results


Welcome innovators, initiative takers and instigators.  


We are 8,500 of the world’s leading media communications specialists, in 125 offices, across 100 countries.


We have a global client roster that’s the envy of our peers. Adidas, Coca-Cola, Mars, P&G, PSA, Richemont, Shell and Sony to name but a few.


We help brands unlock growth through media. We do this using our Systems Thinking approach to data, technology and creativity and design communication strategies that build brands and generate sales. We’re part of WPP, the world's largest marketing communications services group, which gives us access to the richest data sets and most robust benchmarks in the business.


All this has helped us become the first network to hold the big six Media Network of the Year titles concurrently.


But the real secret to our success is simple (and not really a secret). It’s our People First, Better Results philosophy.


We know that when we invest in our people, we’ll deliver better results not only for them, but also for our clients.


We also know that talent comes in all shapes, sizes, genders and ethnicities. That’s why our agencies are open environments that celebrate difference.


Do you want to work with smart, creative, enthusiastic people? So do we.


Welcome to MediaCom




About the team and/or client 60% of role

For we are the central hub that leads the media planning and buying business across Europe. We are an extension of the global which is lead out of the MediaCom New York Office.


This is a new client relationship, so we are very much working out how we will best work together with the local clients and local markets, but it is an exciting opportunity to create something new, fresh and effective that drives their growth in EMEA.


We do know that the clients have a small operational team here, so our team will be a critical extension of theirs, and we will be aiming to operate in truly collaborative and integrated fashion.


Our specific team function is to write best in market strategies, deliver frameworks that the local teams can plan against, lead the usage of our online planning platform ‘The System’ and support local markets in executing their plans. We will sit between the clients and local markets and global MediaCom to collect and share information that is needed to achieve our goal of growth.


Reebok 40% of role

We operate as the European hub for Reebok and we sit as part of a wider hub for adidas group which is a collective of c. 50 people what work across account management, strategy, paid social programmatic, and digital adops that work across both Reebok and Adidas.


There are 7 MediaCom hubs across the world we are one of the largest and most important for brand Reebok. We have been in partnership with adidas group for almost a year and the relationship is strong. There is a high level of trust, and a desire on both sides to create truly innovative work.


Our team works directly with the European Reebok Brand Activation team based in Herzogenaurach, Germany. Within this market sit around 38 countries, many of which we activate paid media campaigns for.


Reebok as a brand, is a challenger in the marketplace. They have British, American and now Germanic heritage so they’ve experienced a lot of change. Their brand line “Sport The Unexpected” speaks to their ambition to challenge convention, to be innovative and to utilise change to create something great. Thus, the core objective of our team is to help Reebok Europe find new, unexpected ways to unlock growth.








The Team & Department


Our role as the regional team, is support our local MediaCom markets and the digital hub in doing great work by delivering innovative communications strategies and sound planning guidance that we build that would see them increase their brand value and sales.


In your capacity as the Communications Planning AD for you will work with the Chief Strategy Officer to translate regional strategies into planning frameworks for our 8 markets and support/drive the usage of the System for all markets. Additionally, you will support the Regional Business Director in overseeing the workflow of the team and network to ensure that planning guidelines are being adhered to and planning timelines met.



In your capacity as Communications Planning AD on Reebok you will work with directly with the Regional Adidas-group Director and the Regional Business Director and the Brand Activation Clients at Reebok to nuance global guidelines to ensure they are fit for activation in Europe. The two main business functions you will support will be Reeboks Classics and Reebok Performance Business Units. You will also support the Chief Strategy office to help bring the outside inspiration, in for our clients and help them to challenge convention within communications in order to help them win more customers.




The Role


The successful candidate should demonstrate the ability to:


  • Build strong relationships with client marketing teams at and Reebok and to lead the strategic planning relationship with the client s


  • Be a leader on the team to drive the brand and address key business challenges and be comfortable dealing with senior global client stakeholders.


  • Combine strong strategic and client servicing skills with the ability to lead and inspire a multifunctional team at head office, as well as providing local markets working on and Reebok with clear communications planning direction



  • Deliver European media strategy guidelines (for Reebok) for priority brand and product campaigns, as well as audience and media understanding to develop insight driven media strategies and implementation guidelines that will translate to brilliant local planning


  • Although our focus is media, you will need to be able to take a strong POV about the client’s overall communications and brand activity across paid, owned and earned communications.


  • You will need to be skilled at working closely and effectively with a wide group of agencies and multiple client stakeholders; the working relationship with our clients and partner agencies is deeply collaborative and integrated, and you must be comfortable with many stakeholders and large meetings.



Skills, Behaviours and Experience Required


  • A team player and a positive collaborator
  • Positive and passionate approach that motivates the team & champions team successes
  • Strategic communications planning skills and implementational knowledge across all media.
  • Good knowledge of pan-regional and local market media landscapes and experience of planning pan- regional media.
  • Excellent presentation skills (writing and verbal delivery)
  • Knowledge of key international consumer research tools – TGI, Global Web Index etc.
  • Strong communication and ability to hold a room in all situations
  • Excellent client servicing skills with leadership and influence at all levels
  • Independently owning and managing relationships confidently
  • The ability to challenge clients in a structured and well thought through way
  • Leading by example, with integrity and good citizenship, in line with MediaCom values.

Key Experience

  • 6+ years in media, 3+ years in comms planning/strategy
  • Multi-media knowledge preferred
  • Strong account management experience
  • Fantastic ppt and excel skills
  • Wide range of client experience preferred, with travel, fashion and retail a big plus
  • International market experience is an advantage
  • Great attitude, team player and fun



GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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