Paid Search Senior Account Executive

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Mindshare Worldwide

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Paid Search Senior Account Executive

Job title: Paid Search Senior Account Executive

Group: Mindshare Outcomes Paid Search

Client(s): various

Reports to: Paid Search Account Manager

 

Mindshare is global media agency designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided our 10,000 people who work with some of the world’s best brands and companies. Located in 116 offices across 86 countries, we are the largest media agency in GroupM, WPP’s media investment management arm, which is the #1 media holding group globally. Mindshare Worldwide is the headquarters for Mindshare based in London. We are a team of 400+ people, co-ordinating media campaigns for our global clients. 

Learn about our culture and values and meet some of our people here.

Want to see some of our award-winning work? Click here

 

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based three minutes from Tottenham Court Road tube station, our office has a rooftop with views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Speed, Teamwork and Provocation, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

Our Commitment

We are committed to making reasonable adjustments wherever necessary. If you require this document in another format, such as large print or audio, please contact Ellie Macdonald ([email protected]).

Mindshare Worldwide commit to providing assistance for candidates who have successfully secured an interview and may require reasonable adjustments. We will work with the interviewee to establish what additional support is required and where possible, ensure reasonable adjustments are implemented to support a successful interview.

 

Role purpose:

A role exists within Mindshare Outcomes within a growing Paid Search specialist team. We are looking for an experience Paid Search senior account executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing Paid Search delivery with support from Paid Social Manager to implement the strategic vision and execute best practice activation. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Role:

The candidate will report to the Paid Search Account Manager.  Working within the Paid Search team, they will be integral to achieving client goals, and the development and optimization of Paid Search activity as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimizing Paid Search campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

Key skills & knowledge:

-          Experience setting up and optimizing campaigns within Google, Bing via SA360/Marin/Kenshoo, etc.

-          Experience using custom audiences and automation to enhance Paid Search strategy and performance

-          Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights

-          Strong understanding of Paid Search best practices around for example buying strategies, formats and audiences

-          Understanding of measurement capabilities via the native platforms and 3rd party tools

-          Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)

-          Proactive approach to expanding knowledge and capabilities

-          Attention to detail

-          Able to communicate effectively and work as part of a wider, cross-channel team

-          Programming or coding knowledge is not mandatory, but is advantageous

 

 

Principal responsibilities:

Performance

  • Work with digital platforms like Google SA360, Google Ads, Bing Ads to run best practice compliant Paid Search campaigns. And the opportunity to run ads across other platforms.
  • Competently create media plans designed to achieve specified KPIs
  • Understand how digital media can be measured and tracked using third party technology, such as Double-click Campaign Manager and Google Analytics.
  • Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration)
  • Identify and implement testing approaches to improve campaign performance against KPIs
  • Carry out regular account optimization in order to improve performance against KPIs
  • Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity
  • Contribute to regular client meetings; preparing and presenting performance detail and account action updates
  • Effectively manage your workload, and submit deliverables to your Account Manager within deadlines

 

People

  • Effectively communicate with your Manager, client team and client contacts regarding deadlines and delivery of work
  • Train Grads and Executives on how to effectively and efficiently build Paid Search campaigns and applying best practices for managing Paid Search activity
  • Support the Account Executive with tasks, providing guidance where needed

Process

  • Complete the Mindshare finance process for all clients
  • Carry out regular campaign and budget management checks
  • Support Account Executives in following all Mindshare processes

Performance measures

-          Exceptional execution and application of Paid Search Best Practices

-          Consistent adherence to Mindshare processes

-          Certification in GMP Platform and all relevant search qualification

-          Meeting and exceeding client’s performance targets