Mindshare- Head of Digital
Description
Organisation Profile
We are Mindshare. The global media network. We are nearly 6,000 people in 82 countries with one aim: to make our clients' brands more famous and more profitable. Our network is always on, always live. Our people are acutely aware of what's happening in their city, their country, their specialist area of expertise. We understand brands, markets and media. Most of all, we understand other people. The people we live with. The people we work with. The people we are.
Responsibilities:
- Leadership of client communication with the support of client partners across the account.
- Leading digital performance strategy and overseeing implementation across search and social, whilst having a view on their display and programmatic offering
- Primary lead on activation optimisation strategy and tactics
- Development of direct report to become self-sufficient in delivery of campaign implementation and optimisations.
- Setting an annual performance strategy and goals that drive client’s business performance
- Lead on the performance forecasting and delivery across all media, with focus on meeting client KPIs and performance targets
- Collaborative lead on the monitoring and review of resourcing required within all areas of media activation – including resource hiring when applicable
- Collaboratively pull together wider business teams across analytics, adops and insights to deliver on day to day campaign delivery
- Collaborative lead (with partner) on client reviews of all activation – BAU, campaign specific and channel planning
- Collaborative secondary lead (with other Directors) on the management of day to day relationships with Google, social & tech providers.
- Learn and then lead the usage of planning frameworks as part of our rigorous campaign planning process
- Lead and collaborative remit on non-client specific activation management workstreams and projects – as assigned by senior leadership
The candidate:
- 7 years + experience in digital media, ideally from an agency side background (client side or a mix will also be considered)
- Experience managing search, social and/or display from both a technical and strategic POV.
- Experience in audience led planning
- People management experience of managing a team
- Strong leadership skills and ability to manage upwards and downwards
- Experience leading clients within digital
- Strong organisational and communication skills
- A drive to remain at the cutting edge of digital media and progress both the client’s business and the agency skill through their work.