Planning Associate Director

Comms & Strategic Planning London, England


Position at MediaCom

Planning Associate
 Director – Tesco, BU3

Overview of job

We are looking for someone to become part of the most awarded team in the agency, as Associate Director for Tesco Stores.

Tesco Stores is Britain’s largest retailer turning over £50+ billion each year and operates in the fast-paced grocery sector that has come to the forefront during the Coronavirus epidemic.

Tesco Stores is a £70m+ account and a team of 26 FTEs, with a core planning team of seven planners.  The Associate Director will run one of the three core ‘pillars’ within the account, with 2 direct reports. The role therefore requires a proven and established comms planner looking to take their career to the next level.

Experience across brand and performance planning is essential and internally the person will need to form a close collaboration with the Digital and Strategy teams to provide a whole-brained perspective to the account, strategies and work. Tesco believe in both the art and science of marketing, so the Associate Director needs to have the competency to straddle both the creative and (increasing) analytical side of planning. You will lead the development, presentation, and delivery of top-quality planning work on Tesco’s major planning projects.

Externally client-servicing is also a key component, and they will be responsible for managing the key relationships within their pillar (Tesco Media and Campaign Team leads), as well as building relationships with the more senior clients such as Tesco’s Head of Media & Planning (Nick Ashley). We work incredibly closely with Tesco’s partner agencies, such as BBH, so collaborative relationships here are crucial.

Our team has a unique and exciting setup where MediaCom and Tesco have started to in-task, especially around digital, to form one complementary team, bringing the best of both worlds together.  Tesco very much see MediaCom as an extension of their team and the Associate Director will be key in making sure this happens across their patch and encourage it across the wider team.


Reporting of the role

This role reports to the Business Director across Tesco Stores

3 best things about the job:

  1. The people – you’ll work in a high performing, creative and ambitious team with a range of backgrounds, skills and experiences to learn from.


  1. The work – you’ll do industry leading, consisting of both short and long-term planning across brand and performance campaigns, with genuinely award-winning potential in almost every brief.


  1. Your developmentin such a high-profile role we’ll support your career development ambitions, with opportunities to learn from the most senior members of the agency.



Measures of success: 

In three months, you would have:

  • Onboarded fully on to the account and met all the key stakeholders
  • Leading multiple campaign briefs
  • Assigned and running an ‘out of campaign’ strategic project
  • Organising and hosting client Media Meeting every 3 weeks
  • Attending and contributing to weekly internal Media Leadership Meetings

In six months, you would have:

  • Established yourself in the team
  • Built strong relationships with your pillar key client and other agency leads
  • Applied a combination of MediaCom, Team Tesco and personal planning philosophies in your thinking, work and execution
  • Active role in the digital upskilling of direct reports and wider planning team
  • Developed the junior team and engaged the wider agency, with an active role in one of the BU3 pillars of development

In 12 months, you would have:

  • Produced exceptional planning work that we would look to enter at a future industry awards
  • Have become an expert in retail planning


What you will need:

  • Willingness to embrace Data/Digital an enthusiasm for and actively engaging in digital upskilling of self and others. Proven ability in using multiple data points and shaping into insights and clear strategic opportunities.
  • Passionate about all things mediaas the role is wide-spanning, including: planning, brand-building, performance, creativity, digital strategy, first and third party data fluency, measurement etc.
  • Agility and strong organisational skillsas every week brings new challenges, campaigns and changes in direction
  • Good storytelling skills – to give our ideas and thinking the best chance of coming to fruition
  • Resilienceas Tesco is a fast-moving account where decisions are made and un-made quickly
  • A strong POVas Tesco need people who have formulated their own opinions and not afraid to share them
  • Curiosity and a thirst to learn as Tesco is a complicated business operating in an ever-changing and competitive retail category 
  • Attention to detail – as a lot can go awry with £70m+ of media billings and multiple campaigns running every week


*Although we cannot make guarantees, we welcome conversations about flexible working for all roles at MediaCom London*


About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.


Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. In addition to LBG its client roster includes British Sky Broadcasting, DFS, Direct Line Group, Tesco and Cancer Research UK.


Our people are at the heart of everything we do; we firmly believe in our “People First, Better Results” philosophy and want to be certain that work is always challenging, engaging and satisfying. We aim to ensure that that our employees’ skills are constantly evolving, and so provide all MediaCom staff with training and development and regular appraisals to enhance their performances and guarantee great results for them and the company.


We also strive to change traditional attitudes to workplace culture by offering a more holistic view of employees' aspirations. There are numerous initiatives for MediaCommers to take part in, from the Social Club to Mindfulness Training, to help ensure that our employees thoroughly enjoy their experience here.


We aim to be the only agency that talented people want to work for. We do this, not only by stimulating and challenging our people through great work and outstanding clients, but by providing a variety of learning programs, cultural initiatives and an exciting environment to invigorate our employees personal and professional career development.


In June 2018 Mediacom went through a restructure that resulted in the agency being put into seven Business Units made up of billings between £100m-£250m, consisting of a mix of different sized accounts. Within these Business Units there are a range of teams from buying (marketplace), implementation planning (connect) and planning. This reorganisation has helped to improve service to clients by becoming more agile and integrated, made it easier for everyone to do their jobs and has given people more opportunity to learn different skills and grow their career. This role sits in Business Unit 7, headed up by one of the Managing Partners, Mark Wallace.


MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report. MediaCom also won Agency of the Year at the Media Week Awards 2018.


MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.


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