Media Planning Manager
Description
Media Planning Manager
About the agency
EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
EssenceMediacomX
EssenceMediacomX sits within the legacy Essence building on Oxford Street. We still have all our wonderful essentials looking after our amazing clients! Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
About the role
We are looking for a sharp, charismatic and highly driven person to take on a key role as one of our Planning Managers, based out of the Oxford Street office in London for Airbnb.
You will be working with a team of experienced marketing professionals, working closely with clients to build plans that shape the success for Airbnb. From strategy, into media planning and delivery of high-performance brand campaigns across a range of verticals.
You will be responsible for managing the day-to-day the EMEA business across a number of core markets (from the UK, FR, DE, IT, ES, CH, NL and BE), working hand-in-hand with our local network as well as staying close to the Global account team who are based in North America.
We are looking for bright, switched on people who can passionately represent EssenceMediacom, ensure outstanding delivery to our clients, build our profile and create new opportunities. As a manager, you will also be playing a central role in our EMX EMEA Planning team, delivering outstanding marketing campaigns for Airbnb, as well as supporting wider business initiatives.
This is a unique opportunity to join a fast-growing, dynamic agency which is already doing industry-leading work for exceptional clients.
About Airbnb
We’re proud to have the Airbnb account at EssenceMediacom since 2019. We won the account in 2019 when we looked after five global markets and our media budget was under $400M globally . Since then our relationships with Airbnb have strengthened and expanded; in ‘24 we’ll be looking after 20 markets (8 in EMEA) and our global media budget will be over $600M. With all that change it’s an extremely exciting time to be working on Airbnb!
With the business growing we are looking to bring new leadership skills to help both our teams and clients navigate this change and growth, identify new opportunities to deliver breakthroughs and drive efficiencies, while continuing to strengthen our relationship.
The regional media and marketing are UK based, have strong relationships with the agency and often join our team and work from our offices.
Our guiding principles on Airbnb
Creativity led and customer centric -
- Approaching media planning as a craft
- Tireless focus on the customer
- Do unexpected things only Airbnb can do
Flawless execution -
- Extremely high regard for excellence, from planning to execution
- Quality assurance in all media placements
- Relentless commitment to evolving deadlines
Best in class account service -
- Anticipate change and respond to it promptly
- Ensure all Airbnb leads have what they need to execute effectively
- Communicate consistently and proactively, following up with updates to all key stakeholders
- Show ability to adapt, provide options or context
Working the Airbnb way
- Seamless collaboration and act as an extension of your team
- Simple, clear communication
- Systems and processes that embrace ambiguity but also provide objective POV
Essential Functions/Responsibilities:
- Support senior media planners to manage tasks within the team, working more independently on smaller campaigns and liaising closely on larger projects.
- Conduct research to determine and support planning recommendations.
- Allocate budget appropriately between channels.
- Contribute to clear briefs to Activation and collaborative sessions to deliver these.
- Evaluate responses from the Activation team and work with them to finalise channel and publisher selections and budgets.
- Own the overall plan (as shared with clients) and the Olive plan
- Maintain the testing plans and supporting material.
- Manage campaign launches.
- Create and manage cross-channel reporting templates.
- Collate and quality assure in-channel Activation reports, and develop insights and recommendations for the weekly cross-channel report.
- Contribute in client presentations and manage relationships with junior clients.
- Take responsibility for the collaboration and delivery of creative specs .
- Meet with vendors and have a relevant point of view on their offering.
- Contribute to case studies that can be shared internally as learning and best practice.
- Train and manage Media Planning Execs to deliver high quality outputs.
Competencies (specific knowledge, skills and abilities):
- Forecast expected outcomes of campaigns and manage spend accordingly.
- Basic spreadsheet capability (VLOOKUP, Pivot Table) are a must.
- Superior presentation design skills, in slides or document format.
- Understanding of industry standard media research tools (e.g. Comscore, GWI, TGI, YouGov).
- Sound written and verbal communication skills, with the desire to learn and advance.
- Excellent organizational skills, close attention to detail and ability to quality control work.
- Ability to adhere to deadlines.
- Superb client relationship and management skills.
- Proven problem solving and decision making skills.
- Ability to work independently and to collaborate in a team environment.
- Skilled in quantitative reasoning.
- Experience with planning activity for emerging markets is beneficial
Management Responsibility
- Motivate junior team members, leading by example while teaching new skills.
- Provide timely and actionable feedback to aid in team development and improvement.
- Develop strong relationships across the client team to facilitate flawless execution of plans.
- Communicate effectively across all levels of the team.
- Understand when to escalate issues to managers.
- Provide awareness and recognition for jobs well done.
Required Education and Experience:
- Bachelor’s degree
- Experience may be substituted for the education
- Proven experience in media at Senior Executive level, with solid understanding of the principles of marketing and advertising.