Campaign Management Executive

Future Talent & Entry Level Manchester, Manchester


Description

Position at Finecast

The role objectives

The Campaign Management Executive plays a key role in the Operations Team, they are responsible for ensuring successful and timely campaign setup and providing the team with of all the information they need to make decisions around performance and optimisations.

Reporting into Senior Campaign Manager, Operations Manager or Associate Director, you will get hands on experience with activation platforms to learn how a video asset is turned into a highly-targeted advertising execution.

  • Keeping track of when video assets are due
  • Setting up video assets
  • Monitoring campaign performance to goal
  • Campaign reporting.

Responsibilities:

Campaign Management  

Creative management and pixel trafficking

Working closely with Client Services on campaign parameters and forecasting campaign inventory availability

Supporting programmatic campaign activation across designated clients

Producing optimisation reports and performance reports

Supporting the Management of multiple campaigns, projects and responsibilities

Ensuring campaign best practice is followed across all activity.

Supporting daily / weekly Operational processes around reporting and campaign quality assurance

Reporting and Analytics

Making optimisation recommendations to ensure goals are met for all campaigns

Support discrepancy investigation and resolution

Top line understanding of margin, monetisation and the billing process

Team

Working with your manager to meet goals of the Operations Team and to fulfil the team strategy

Candidate Requirements

Interest in internet functionality, the online advertising industry, trends, technologies, and pricing models

Excel and analytical skills preferred, an ability to become proficient in the use of key business systems

Excellent communication skills, both written and verbal - can translate technical detail into a simple summary 

A self-starter who’s not afraid to ask for help or volunteer new ideas 

Attention to detail and the ability to manage multiple clients, tasks and responsibilities concurrently

Highly organised, strong time-management and prioritisation skills

Solution driven focus, and the ability to work under time pressure

Able to manage expectations, work to a fast pace, and develop strong relationships with colleagues.

About Finecast

Finecast, a WPP company specialising in addressable TV, launched in the UK in September 2017.

As TV audiences’ fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium. Finecast was created to help solve this challenge.

Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments. Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles – all through a single point of access with standardised measurement.

Finecast optimises delivery across the entire addressable TV marketplace. With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching. 

About GroupM

GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, MediaCom, Mindshare, Essence and m/SIX.

Its primary purpose is to maximise the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.

The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring a strategic advantage to our clients and our companies.

About the Team

Finecast in the UK is made up of an expanding team of 70+ people spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions.

Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business.

We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture.

There is no place for politics – Finecast is a fun, open, honest place to work where we support each other for our mutual success.

Finecast Identity

We believe that brilliant teams attract the next generation of brilliant employees.

Our values matter because they set the tone for the way we behave internally and externally. They are real and lived every day.

Finecast Values

Innovate: Through creativity and vision, we evolve.

Belong: Together we promote a sense of self-worth and fulfilment.

Strive: We support each other’s growth and development, to drive success.

Respect: We earn respect through trust and integrity.