Paid Social Senior Account Executive
Description
Paid Social Account Executive
If you require any adjustments or additional support during the recruitment process, for any reason whatsoever, please let us know at peopleteam.london@essencemediacom.com
At EssenceMediacom we want to eradicate inequity. We don't tolerate it and when we see it, we act. We attract, support and develop our talent without bias and strive to foster the empathy, creativity and diversity of thought needed to drive meaningful change for our people, our clients, our industry and our society. WPP and GroupM have already made strong commitments to combat racial injustice. While we are part of this group, we know we have an individual responsibility as an employer and an industry leader to fight against racism.
Even if you don’t meet all the requirements, that’s okay, and we encourage you to apply anyway to find out more about whether this is the right match for you.
Did you know that marginalised groups including women, people of colour and people with a disability are more likely to discount themself for a role if they don't feel they meet every requirement or understand the reasonable adjustment that can be made? This is why we encourage connection and conversation to ensure that everyone has the opportunity and information needed to find the right role, for them. If this role isn’t quite right, you may be the perfect fit for another – so go ahead, apply and find out!
About EssenceMediacom:
We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients’ businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.
EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life. Our success is down to our eclectic, diverse, and talented people. EssenceMediacom is a place for us to grow our careers and expand our horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture will be our “new power” where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.
About GroupM Nexus:
GroupM Nexus UK is a community of more than 1000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients’ businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
About the Paid Social team @ EssenceMediacom:
We’re looking for a digitally minded and versatile specialist to join our growing team as part of the Boots business. You should already have a base knowledge of the UK digital landscape and have experience in planning / buying digital media as well as activating paid social campaigns.
The social team will work closely with media owners and third-party platforms for campaign management, optimisation and reporting. Working with the Account Manager, you will be responsible for activating our campaigns within the platforms, analysing performance, and leading on all reporting. The team are based at EssenceMediacom’s office at One Southwark Bridge.
Intro to the role:
As Account Executive the successful candidate will rapidly develop their knowledge of paid advertising across all the key social channels, from activation through to reporting. They will also learn how to work as part of a team that plan & deliver award-winning work in a busy agency environment that has training + development at its core.
Key Responsibilities:
As part of a busy Paid Social team the role is varied with several areas of focus. Account Executives will be given all the necessary training to help develop the skills required to fulfil their responsibilities. These include:
Campaign Management
- End-to-end set up of paid social campaigns across all the relevant social platforms.
- Undertaking regular quality assurance (QA) checks to ensure campaigns are set up to defined best practice standards.
- Monitoring campaign performance and pacing to ensure activity delivers as expected. Troubleshooting and optimising campaigns in order to improve performance as necessary.
- Working to produce detailed & accurate weekly/monthly campaign performance reports, often in Microsoft Excel.
- Writing performance commentary that delivers valuable insight and recommendations to clients.
- Assisting with more detailed analysis including end-of-campaign reporting, quarterly/annual reviews, and on standalone projects.
Client & Partner Management
- Working closely with your line-manager & the wider team (including the Global Hub team) to support the delivery of high-quality work for clients.
- Working with partners and attending regular platform training sessions to further develop your paid social skillset.
Operational Excellence
- Responsible for managing your workload and for communicating clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person.
- Attend regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
- Responsible for following the mandatory agency finance processes. Working with line-manager and to ensure processes are followed, allowing for prompt payment/invoicing and to minimise finance queries.
About You:
The Account Executive position is aimed at someone passionate about starting a career in digital marketing and paid social. We are looking for a candidate with the following attributes:
- Display an eagerness to learn. You should be diligent and attentive to detail, able to listen, learn new skills, and put these into practice quickly.
- Able to display in interest in how digital advertising/marketing works (especially on social media channels) and a have desire to further your knowledge in this area.
- Computer literate with a good base of skills across the Microsoft Office suite of programmes (including Excel).
- Being part of a busy agency environment we regularly work with large amounts of data so a confidence with numbers is also a must.
- Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.
In return the successful candidate can expect to work as a member of a fun and engaging team that is part of a company that truly champions learning, development and will invest in your career over the long term.