Description

Role Objective

Excellent opportunity for an ambitious Digital Account Manager or Senior AE to grow as part of the global team on one of the agency’s largest B2B clients.

This role is a hybrid, combining channel specialism (Direct Digital & Lead Generation) with account management responsibilities, working alongside other channel specialists (Paid Search, Programmatic and Social) on cross channel strategy and planning.

The right candidate should have a strong digital planning and buying background and preferably have a background in Lead Generation campaigns planning and execution.

The right candidate should also possess excellent communication and presentation skills, excellent attention to detail, as well as a curious and analytics mindset. 

Account Managers (AMs) are the day-to-day focal point of the account. The AM is expected to have a solid understanding of the media landscape as it pertains to their client’s business. They are also expected to understand their client’s overall business and marketing objectives.

Alongside the Planning Director and AD, the AM is steward of the media planning process and is expected to provide mid-level strategic recommendations to the senior media team and/or the client.  The position is supported by the AE and reports to the Business Director. 

Key Areas of Responsibility:

Channel Specific (Direct Display / Lead Generation): 

• Being the main point of contact for clients for Direct (non-biddable) and Lead Generation campaigns 
• Managing Digital display / Lead Generation campaigns throughout the campaign life cycle, from the briefing stage down to reporting 
• Developing briefs for media partners, negotiating buying rates and putting together detailed media plans 
• Work with media partners to ensure that the campaigns are optimised and delivering/exceeding client’s objectives 
• Building strong relationships with media owners and increasing knowledge of the media landscape and new opportunities available 
• Works with senior management and wider channel team to develop cross-channel strategies and plans 
• Managing finances on the account to include booking the activity on the finance systems down to carrying out reconciliations 

Account Management / Client Leadership

• Building, nurture and maintain trusting and collaborative relationships with clients
• Managing internal deadlines with the channel teams, as well managing client expectations accordingly
• In charge of coordinating cross channel reporting and working with the other channel teams to develop insights and recommendations
• Look for opportunities to provide better client support 

Key Qualifications:

To be successful in this role, you will be able to demonstrate:

• Proven media planning/buying experience with a focus on digital

• Strong communication skills both verbal and written.

• Strong presentation skills
• Fully confident in use of Excel, including pivot tables, reporting and analysis uses.
• Proficiency in using PowerPoint.
• Good organisational and time management skills
• Excellent attention to detail
• Strong analytical skills and ability to relate results to client business objectives.
• Strong understanding of key media planning concepts
• General understanding of other media channels – digital and ATL
• Passion for online advertising technology and innovation
• Ability to form, maintain and own clients and publisher relationships 

• Experience in planning and managing lead gen campaigns
• Educated to degree level
• Strong negotiation skills
• Understanding of key analytics platforms (GA, Adobe analytics, Datorama, Tableau etc)
• Proficient in the use of media planning tools 

About Mindshare

About Mindshare

Mindshare (part of WPP) is an inclusive global company of 10,000 people, in 116 offices and 86 countries, with diverse opinions, cultures, and passions. Together, we drive Good Growth for our clients and the industry—growth that isn’t just a flash in the pan, but enduring, diversified, and more sustainable over time. We accelerate it for our clients by using media as a multiplier to drive sales and maximize marketing investments. We use Precisely Human Intelligence that combines data science and behavioral science to understand consumers and their motivations better and we act on that intelligence by planning media with intention to connect brands with consumers around their shared values. At the heart of what we believe in is Energy (the essential ingredient for creativity), Empathy (understanding people and pushing beyond the surface), and Impact (empowering our people and clients to change the world). Mindshare was named the #1 Global Media Agency Network by WARC for the third consecutive year, recognized for media excellence, creativity, and agency performance.

What We Can Offer You

At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.

Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London – a great space to hang out with colleagues and friends!

We also offer an extensive training programme to help guide your career development whilst you’re with us. There’s a wide range of options to suit everyone at all levels of your career.

Our Values & Behaviours

Our attitude is reflected in our core values of Empathy, Energy and Impact, which drive our people and our business.

We want Mindshare Worldwide to be a place where everyone feels that they belong, everyone can be themselves and everyone has the same opportunities to develop their careers. Over the last 12 months we have made important steps in progressing on our journey to a truly inclusive organisation. We have launched The Collective and have seen the birth of a range of Employee Resource Groups who have shown some amazing and inspiring work.

Our Commitment

We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact Ellie Macdonald ([email protected]).

If you require any information on what to expect during the interview process, please also reach out to Ellie Macdonald.