Data and Tech

• Working on delivering the Cartier digital roadmap which includes innovation / audience activation & measurement sophistication projects.

• Supporting Cartier with their technical roadmap including audience management (1st PD, CDP) and dashboarding

• Leading Data project, specifically 1st party data - identify data opportunity, run tests, learning phase, roll-out

• Piloting the cookieless and consentless roadmap

• Build, manage and monitor the implementation of audience/data use cases.

• Write & deliver guidelines for local markets in terms of digital innovation, audience activation strategies,

  measurement, ad tech infrastructure (naming convention etc) & processes

• Bring support with markets using media performance dashboard + building custom views / Cartier improving

  data reliability

• Deliver various trainings to local teams

• Implement A/B testing pilots and deployment at Global level

• Collaborate with main media partners to push for more access to innovation and ensure the best use of

  innovative solutions is done for Cartier

• Deploying Richemont group digital initiatives & processes hand in hand with Richemont counterpart

• Integrate with broader Essencemediacom and WPP teams to leverage tools to drive success Client and Agency Management

• Identify areas of growth opportunities (or limitations) that exists based on audience and tools, and generates

  business plans for their development.

• Work with all media, tech, data, measurement and creative teams to expand our ideas to suggest to the client

• Optimizing/improving ways of working with the Agency/client including data and tech

• Ensures the media KPI measurement framework is aligned and all sources are well interconnected and ready

  to be analyzed

• Develop roadmap and long-term vision (for data and tech strategic project)

  Essencemediacom

  Essencemediacom handles the media planning and buying for some of the world's smartest advertisers. Supported by keen consumer insight, analysis and experience, we are part of the largest media planning and buying network in the world.

  We believe that everything is connected. And that means a media agency has to think and operate in an entirely new way. We transform client communications through systems thinking. Systems thinking is how we make sense of our clients’ communications systems, where we work to optimise the system as a whole and not just the individual components.

  The Essencemediacom network comprises of over 6,700 people working in 125 offices in 90 markets around the world. We are proud to call some of the world's most successful brands as clients, including Mars, Sony, Danone, Google, Shell, and The Coca-Cola Company. We know that our people are our greatest asset in making us a number one agency and so we make sure our employees are rewarded and looked after in terms of career growth, social life and personal welfare.