GroupM | Global Digital Lead

Digital & Mobile Paris, France


Description

Filiale de WPP, GroupM est le leader mondial en conseil et achat d’espaces publicitaires et accompagne ses annonceurs dans la promotion de leurs marques.

Présent dans plus de 80 pays, nous travaillons avec des clients de renom dans des secteurs d’activité diversifiés. En France, nous sommes présents au travers des agences KR WaveMaker, Mediacom, Mindshare et Keyade (1000 collaborateurs).

http://jobs.jobvite.com/groupm-emea/search?l=Paris&c=&s=

 

 

GLOBAL DIGITAL LEAD

 

+10-12 years of experience in Digital Media with a strong focus on international global clients & network coordination (French & English mandatory)

The Global Digital Lead will be in charge of driving digital operational excellence and digital strategic thought-leadership for a global luxury advertiser.

DIGITAL OPERATIONAL EXCELLENCE:

  • Lead and coordinate digital media activities globally for: online video, display, social, programmatic…
  • Supervise Ad Verification roadmap in Brand safety & Viewability
  • Provide guidance and coordination on digital tracking & data management solutions (adserving, DSP, dashboarding…)
  • Drive digital Measurement & Competitive monitoring
  • Build a data and programmatic roadmap with test & learn plans
  • Coordinate digital media projects in conjunction with other digital / data advertiser teams: eCommerce, CRM, IT…
  • Lead and coordination of campaign management for central digital campaigns
  • Supervise the global digital & social team (7 digital/social account managers)
  • Be the digital point of reference and escalation for local digital leads

 

DIGITAL STRATEGY & THOUGHT-LEADERSHIP

  • Bring a strong point of view on the role of digital / social touchpoints to integrate into annual media strategy and campaign media guidelines
  • Provide regular strategic point of views and educate on key digital media, innovation / technology developments, measurement trends and news
  • Coordinate Innovation & Inspiration roadmaps, in conjunction with Strategy teams
  • Initiate and coordinate Global Digital Deals / Partnerships
  • Drive social roadmap in conjunction with Social Global Director
  • Leverage WPP digital expert entities to fuel the advertiser digital roadmap
  • Organisation of inspiration / innovation sessions with key digital partners and start-ups and key annual media & tech events (CES…)