Account Manager

Comms & Strategic Planning London, England


Description

Position at Mindshare

ROLE OBJECTIVE

Do you want to advance your career by working on exciting and progressive accounts, that allow you to work across a range of media channels and expand your knowledge in both planning and buying? If so, this is the role for you!

We are looking for a Planner/Buyer to work on one of our most premium brands: Rolex / Tudor.

You will be performing a dual role, with your time split evenly between planning and buying their national activity, as well as working closing with the Local Team to delivery their retailer-focussed activations.

This role would be ideally suited to a print/digital buyer with either local or national experiences looking to expand their expertise.

 

KEY RESPONSIBILITES
National Planning & Buying 50%

You will work hand-in-hand with the wider Rolex/Tudor team to plan exciting national campaigns as well as delivering the buying on specific print and digital activations to make those plans a reality.

Local Planning & Buying 50%
Your time will be spent planning exciting, localised, precision campaigns as well as working with media owners to make those plans a reality.  You will help lead and support in activating these plans, ensuring the best measurement is in place.

The hybrid nature of this role means it is a unique opportunity to build knowledge and understanding of media planning and execution from start to finish. Your contribution to the campaigns will be significant and include defining the approach to audience, designing the connections plan across all relevant touchpoints, negotiating the best rates and supporting on campaign evaluations.

Key responsibilities include:

  • Specify how to build and target audiences in addressable and non-addressable media and validate the approach to ensure that the defined audience can be reached at the scale required.
  • Creating cross channel national media plans as well as retailer specific plans with a hyper local strategy
  • Aligning closely with the wider Rolex/Tudor teams to ensure local plans and national plans align to meet business strategies
  • Day to day management of campaigns as a key liaison between clients and channel specialists
  • Designing measurement framework to inform as well as measure and optimise the campaigns
  • Responsible for billings and financial processes and accurate booking and billing of themselves and their AE(s) through weekly management of the campaign management sheet

 

SKILLS & BEHAVIOURS

  • You show a breadth of understanding across all media channels and can confidently discuss the role these play
  • You show a passion for media as well as an understanding of what makes a great media campaign - always attempting to do the best work possible and can tangibly prove your plans are aimed at achieving excellence
  • You have an opinion on wider media industry issues and opportunities and strive for new ways of thinking to challenge the status quo
  • You (ideally) have examples of working at a more granular level and understand what drives footfall
  • We would like to see someone who has an understanding of more depth decision making tools such as Addynamix, Etelmar, Mediatel, and TGI
  • Relevant luxury experience is helpful but not essential

 

ABOUT MINDSHARE

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

OUR APPROACH

Technology is changing our lives in astonishing and unimaginable ways and, in media, we are lucky enough to be working at the very heart of this change. However, the way we think about media is vital to unlocking the greatest opportunities for our clients and producing our best work. We define media as the space where content, audiences, data and technology meet.

This media playground is an exciting, vibrant and fast evolving space - a space thats buzzing with innovation and creativity. A space where new people behaviours, habits and routines are fast emerging.

WORKING FOR MINDSHARE

We invest heavily in staff development- training is extensive from the most junior level with mock pitches, cross-media training, and learning modules in conjunction with the GroupM University. In January 2012 Huddle was launched- an innovative future planning discussion collaborating across our global network. Due to the global pandemic, we found ourselves hosting our first virtual Huddle event in November 2020 which was a big success. Find out more here: www.mindshareworld.com/uk/huddle

It’s not all work here - Mindshare hold social events for everyone including festive and summer parties and monthly get-togethers. In May 2018 Mindshare launched its first health and wellbeing event called Mindshare Balance Day. Every year we close the agency for a morning to host inspiring talks and activities around health and wellbeing.