Measurement Consultant Internship
Description
Choreograph is the global data and technology business unit in GroupM. It unifies the data, analytics, technology consulting, and technology expertise across the GroupM network in a dedicated unit that enhances data and analytics services and deploy best-in-class media planning, activation, and measurement tool and methodologies.
We are looking for a Measurement Consultant internship to join our team, composed by 22 Consultants. The team is young, talented, and dynamic.
The candidate will work closely with both internal WPP/GroupM Agencies and external clients on business with the aim to provide strategic and tactical insight in order to optimize marketing investments and maximize ROI.
ACTIVITIES
Support senior consultants in the following activities:
- Measure and analyze impact of marketing activities on client business goals
- Analyze different type of metrics like business data, macro-economic dynamics, web analytics, media and marketing investments, call center data and other relevant factors
- Develop Marketing Mix Models, Multi-touch Attribution and other analytical solutions to extract both strategic and tactical insights from data
- Provide data driven recommendation supporting media investment allocation and planning
- Evaluate different Marketing and Media Scenarios, forecasting business results and supporting marketing strategy
- Manage the relationships with internal and external stakeholders, in order to lead the whole analysis process, from data collection up to final presentation and discussion with the client
- Design and develop performance reports, defining the Key metrics & actionable insight
ABOUT YOU
- A curious and data-oriented mindset, with economic-mathematic-statistic background
- Strong analytical skills set and problem solving
- Excellent communication and presentation skills, combined with the ability to collaborate across teams
- Strong interest for the interpretation of business data
- Excel and PowerPoint proficient
- Knowledge of the English language
- Have a strong orientation toward team working, collaboration and support of colleagues, while always maintaining a positive approach
The knowledge of the following will be considered as a plus:
- Previous experience with Marketing Mix Modeling/Econometric Modeling
- BI tools like PowerBI, Data Studio, Tableau, QlikView
- Python/R/Sql/Google Cloud Platform/Scripting Skills
LOCATION
Wpp Campus in Milan (plus the option for hybrid working)
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99
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