Account Executive, Dyson

Executive Leadership London, England



Job description

Job title: AE, Client Leadership

Group: Mindshare WW

Client: Dyson

Reports to: BD, Client Leadership


Company Overview:

Ours is the story of the eternal upstart and change is in our DNA. We were born with the ambition to change the world through media. Raised in Asia, we are now the world’s most geographically balanced global network spanning US, Latin America, Europe and Asia. Mindshare’s birth in 1997 shifted the focus from media as a pure commodity to media as a change agent.

Our ambition was to go beyond the traditional media descriptors of “Optimise, Capitalise, Maximise.” We will not be defined by the formulaic definitions of media. Mindshare’s story is about teamwork. It’s why we called ourselves Mindshare in the first place!

We were designed to be a global network, balanced in every region, with clients benefitting from both global and local insights. Today 75% of our business is global and our global network and integrated approach is our strength.

We are a global media agency network with billings in excess of US$31.4 billion (source: RECMA) and our network consists of more than 7,000 employees, in 116 offices across 86 countries. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.


Job purpose:

Dyson is one of Britain’s biggest entrepreneurial / innovation success stories of recent times with annual sales in excess of £3billion. They have huge ambitions to increase their global presence and share, notably in fast growth markets.  Historically Dyson was famous for vacuum cleaners but have expanded their product portfolio into environmental control (heating and cooling) and personal care with plans to launch several exciting new products including their digital vehicle in 2020. All products are premium – combining best performance with innovative design - and are the best in every segment in which they operate.

Mindshare has been working with Dyson on a global basis since 2013, with responsibility for nearly for 40 markets.  In 2018 we have renewed our global remit with Dyson for a further 3 years with a commitment to expand our remit and teams to deliver Dyson’s business goals.  Dyson is a top 15 global client, and constantly growing.  Our role and responsibilities include investment strategy and value management, strategic planning, network management, media planning & buying and reporting and information. We are committed to creating a best in class digital performance function for Dyson to help them achieve ambitious direct sales targets. In service of this we have centralized Dyson’s performance digital planning and execution into three regional hubs based in London, New York and Singapore. 

Dyson remains a very entrepreneurial company run on a daily basis by the founder. As such most responsibilities are handled internally (including creative and PR) – Mindshare work with Hogarth (production) and Kantar Millward Brown (research) as the WPP partners used by the business.

The Account Executive in the Client Leadership team reports into the Business Director, assisting them in delivering excellence in account management and network communication and supporting the Dyson planning team to deliver category planning guidance to markets. 

The role will be based in London.

Reporting and Responsibilities:

The Account Executive reports directly to Melissa Cosentini, the BD and ultimately into Emma Whitford and Susannah Outfin, the Global Client Leads.

The AE will be responsible for updating regular reports and documents which support the smooth running of the team and workload.  Typically this involves weekly status documents and call, assisting in the delivery of regular monthly spend and value reports and maintaining regular and strong communication with the Mindshare network.  As part of the Client Leadership team they will help to surface and scale the best work, create case studies and support excellent working relationships with Dyson media and category teams and connect and collaborate across the worldwide floor at Mindshare and our WPP partners.  This is a role has become available due to internal development and career progression.

As AE within the Client Leadership team you will have 5 core deliverables:

  • Provide administrative support to ensure smooth running of Business As Usual
  • Support client leads in delivering commitments to Dyson across service, value, planning and performance
  • Provide support to Planning Partner in delivering strong planning guidance through research, running reports on syndicated tools and buying platforms
  • Support our strong network through market communications

The appropriate candidate must reflect Dyson team values.  We are looking for people who are ambitious, committed, collaborative and not afraid to lean into the challenge that Dyson represents.  They must be passionate about a career in media and keen to learn as much as possible, flexing to the task at hand.  Dyson is a fast paced, demanding clients so our ideal candidate will be both up for a challenge and resilient.


Desirable Skills:


  • Numeracy and attention to detail
  • Familiarity with working with data in excel plus other Office tools
  • Someone who reflects both Mindshare’s values of Speed, Teamwork and Provocation and exhibit Dyson team values
  • Willing to work in a fast-paced environment, prioritizing tasks under direction and working under time pressures.
  • Ability to speak other (European) languages




  • Bachelor degree

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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