Programmatic Optimisation Manager

Programmatic, Biddable, Paid Media & SEO London, England


Description

       

Optimisation Manager

 

Reporting to the Senior Optimisation Manager

About the team

The Agency Team in GroupM Digital comprises four separate teams that are organized around our agencies, with three teams focused on 1. Mediacom and Essence, 2. Mindshare and M/Six, and 3. Wavemaker, with a further 4. Pan-Regional team working to service multi-national Xaxis clients. The teams are responsible for delivering programmatic activity for our agencies’ clients, from brief response through to activation across different Xaxis products and different commercial models including Xaxis and our fully disclosed service. As programmatic specialists, this team have in-depth knowledge across a breadth of topics and ensure that this knowledge is used in the best way to meet our clients’ need. The Agency Team also includes agency-allocated Digital Strategists who provide strategic thinking and guidance on the best application of GroupM products, services and technologies for our agencies' clients and work to ensure our programmatic activation is connected to our full range of digital capabilities to deliver the best possible outcomes for our clients.

About the role

This role operates within the Operations team Agency Team and focuses on delivering our fully itemised solution. The role which is part of the broader ecosystem of planners, buyers, traders, technologists and data analysts within each agency, commercial team at GroupM, GroupM Media who manage all supply sources, the DATA  Team who manage third party providers and tech vendors, as well as Xaxis.

The Optimisation Manager will be responsible for several accounts, handling all activity end-to-end and using our tools and platforms to deliver excellent campaign performance. The OM will develop deep knowledge about clients and their goals through positive relationships with key agency account teams, acting as a trusted advisor.

Role requirements

Deliver a great service – our agency partners are our primary customers, so you will communicate well with agency colleagues, impart your knowledge, and constantly improve the reputation of Groupm through your attitude and the work you do. You will articulate the value Groupm provides for each client through effective and insightful support

Deliver results – you will understand and deliver the key objectives for every client account you work on. You will deliver operational excellence, monitoring performance & troubleshooting, hitting client metrics and improving on our business performance.

Drive business growth – the growth of our business is reliant on the increased adoption of our products, so you will understand the client benefits of all our products and be able to explain the features to agency contacts.

The behaviours we are looking for

Collaboration – working with multiple stakeholders to deliver the desired results.

Innovation – rapidly learning and articulating new value propositions and building case studies to drive client investment in our products.

Leadershipimparting your knowledge with your Execs, setting the example that they can model themselves upon. Spotting issues in advance and taking appropriate action. Being firm with internal and external parties when necessary, knowing when to say “no”.

The skills we are looking for

Application of industry & technical knowledgeknowledge of internet functionality, the online advertising industry, trends, technologies, and pricing models. Strong programmatic knowledge and how to use our platforms to meet client objectives. A deep understanding of our competitors to be able to articulate our USPs versus theirs.

Professionalismbe well organized, able to multi-task and handle your own time effectively, and able to work to deadlines. Understanding and effective use of key business systems, and strong Excel and PowerPoint skills.

Good communication effective communication with colleagues to ensure successful teamwork. Able to explain our product offering in a compelling way to agency colleagues, and to clients. Tailoring our message to the audience to tell a conclusive story.

 

GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

If you need assistance or an accommodation due to a disability, please email us via TalentTeam.UK@GroupM.com.