Planning Account Manager

Comms & Strategic Planning London, England


Position at m/SIX

Who are m/SIX?

m/SIX is the fastest-growing agency network in the world. As an agency that is just shy of ten years old, we were born in the digital age.

This means our approach of truly integrating data into everything we do is unencumbered by the siloes and ways of working of traditional agencies. This is what enables us to achieve our purpose: which is to help brands grow in the modern media landscape and new customer reality in which we live.

The agency is designed to think audience first – to face disruption. We use data signals to understand the flow of audiences and build communications systems that balance the need to build and convert demand.

We turn real behavioural data into actionable human insight that informs all communications at both strategic & implementational levels. This means that we’re geared toward business growth, not just media growth.

Our aim is always to become a valued board-level business partner of the clients we work with. As a direct outcome of this progressive & transformational agenda, m/SIX has two ambitions.


  1. To be a top ten agency in every market in which we operate
  2. To be the most important place in the careers of our people.

The behaviours we commit to achieve these ambitions are

  • Pioneering
  • Honest
  • Energetic


What these behaviours mean for our clients:

  • Pioneering new technology, new ideas, and new sources of growth
  • Building trusted relationships through honesty and clarity
  • Energetically pursuing their business agenda and objectives

What these behaviours mean for our people:

  • Being part of the most pioneering agency team in the industry
  • Regularly receiving honest, clear feedback
  • Encouraged to contribute their individual energy to all projects


The m/SIX FMCG hub:

At m/SIX we work with a broad range of FMCG organisations and whilst the ambitions and challenges of each brand are unique, we recognised an opportunity to create an FMCG centre of excellence. This is a bespoke business hub, launched in June 2021, responsible for all m/SIX FMCG clients. The team is designed to deliver deep category knowledge and insight, centralised within one team of category experts. We are made up of a broad range of specialists from Comms Strategy to Media Activation and E-commerce.

The purpose of the role is to support the Account Director in delivering best in class comms

planning and client servicing. The Account Manager leads all day to day channel planning, campaign management and account handling. As they develop in their career at m/SIX they have the opportunity to take a leadership position on selected brands within the client portfolio, supported by senior leaders within the team. They are supported by an Account Executive, whom they will mentor and coach.  

The Planning Manager will work across several different accounts within the FMCG hub. 


The clients:

Britvic is the number one provider of branded soft drinks in GB with huge plans for growth. The company holds family favourite brands; Robinsons, Fruit Shoot, J20, Tango amongst others. Alongside this there is an expanding portfolio of challenger brands in the UK and Ireland; Purdey’s, Aqua Libre, London Essence.  As the consumer pathways to purchase evolve the role of integrated, culturally resonant communications are increasingly important. These brands are at an inflexion point in their evolution, seeking to accelerate consumer centricity and digital capability in all communication output. The Planning Manager will support the Planning Director to define and leading this journey ensuring the vision is realised across all campaign activity.


Gallo wine

E&J Gallo Winery is a family-owned business with a simple mission ‘to produce great tasting wines for everyday moments’. Originating in California in 1933 Gallo has gone on to create the best selling portfolio of wine, loved by consumers across the world. This account is new to the FMCG hub. The Planning Manager will work alongside the Account Director to shape all UK media activity ensuring excellence in strategy application and channel execution.  


Role Description

We are looking for an experienced Planning Manager to lead account management across one half of the FMCG team portfolio. The role of the Planning Manager is twofold:

  • They are the day to day account management and client servicing lead - it is their responsibility to ensure that we are servicing our clients brilliantly and that we have positive and productive relationships with our specialist teams at m/SIX. They ensure clarity of communication with clients and internal teams and that our day to day output is effective and efficient.
  • They are the channel planning and activation lead ensuring that brilliant strategy lives in all media planning output and execution.


Key role requirements:

  • A high level of enthusiasm; they care about the business and want to make a difference.
  • Attention to detail – the Account Manager is the guardian of brand plans and is responsible for making sure they are accurate and updated on time
  • They have a comms planning background with the ability to translate a communications strategy into channel recommendations, considering best formats, weighting, flighting and activation tactics to deliver against core objectives of a campaign.
  • An understanding of all media touchpoints and the ability to define the tasks for media and content, develop channel roles and investment priorities based around tasks.
  • Ability to create a good, well thought through media channel planning response that requires minimal input from colleagues to make it ‘client ready’.
  • A strong understanding of campaign evaluation knowing how to set and measure against both media, brand and business KPIs
  • In-depth knowledge and application of core media tools including AdDynamix, TGI, YouGov & MediaExplorer
  • Ability to think beyond Paid media – able to take a view upon the role of owned and earned channels


Role Responsibilities

  • Support the Planning Director on Communications Planning projects – be it annual planning or bespoke planning projects. Translate the comms framework to detailed channel briefs that are clear and actionable for m/SIX specialist units.
  • Lead all channel planning responses and brief to internal teams.
  • Build a deep understanding and be well versed in client categories, competition and client’s business in the UK and Ireland to understand the challenges and opportunities they face.
  • Presenting regularly at client meetings on a variety of different topics, with gravitas.
  • Taking full ownership of key brands, becoming a ‘go-to’ person for clients day today.
  • Ensure that specialists are working effectively across all live briefs and campaigns
  • Challenging historic ways of doing things – ensuring that we continually deliver work that is integrated, commercially sound, and fit for the modern media landscape.
  • Manage ongoing media reporting, ensuring this is completed and presented to clients with actionable insights.
  • Overseeing all outputs from yourself & the Planning Executive – ensuring that every document is ruthlessly quality controlled for excellence & is delivered on time (e.g. media recommendations, finance queries, competitor reports etc.).
  • Maintaining good relations with external agencies, internal teams & media owners
  • Ensuring that all financial aspects are accurate and delivered on time (e.g. reconciliations, payments, billings, financial tracking).
  • Coach, develop & support the Planning Executive, with weekly 1-2-1’s and regular feedback
  • Raise the profile of the accounts in the agency by producing, submitting (and talking about publicly) our award-winning work.


Indirect reports:

Wider m/SIX FMCG specialist team (data, digital, reservation etc.)

Who are you?

  • Someone who wants to build their career in the fastest growing network agency in the world
  • You will have 3-5 years experience of in media planning
  • You will have a strong understanding of communications planning and the flexibility to adopt/adapt different approaches dependent upon the needs of the client and brief.
  • You will have experience in client management and influencing skills. Previous experience gained on FMCG/retail brands would be a distinct advantage.
  • You will consistently demonstrate curiosity and have the drive to make yourself better at what you do and increase your knowledge.
  • You are someone who has a passion to learn and maintain a detailed knowledge of media and market trends
  • You will be highly collaborative and facilitate a productive working relationship across the agency as well as someone passionate about leading and managing people.
  • A self-starter who works well in a fast-paced, team-oriented environment
  • An effective communicator with strong interpersonal skills and articulate presentation skills
  • Someone who takes pride in the work they deliver and looks for driving excellence as a standard.


What does success look like?

  • You are an inspiring and trusted key point of contact with the clients and amongst the wider agency.
  • Constantly striving to achieve “excellent” client satisfaction scores.
  • Ensuring exemplary work that contributes towards setting high standards as a benchmark for the team.
  • Winning accolades across the agency winning praise from peers and senior stakeholders.
  • Winning industry awards for your thinking and results
  • Bringing new ways of planning and operating smarter – so we spend less time processing and more time thinking
  • You as an individual feel supported, have career satisfaction and feel you are doing the best work of your career.
  • You help in building an inclusive and diverse team that leads by example and drives all core pillars of m/SIX