SEO & Content Account Director

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at Mindshare

SEO & Content Account Director

Job title: SEO & Content Account Director

Group: Mindshare Outcomes SEO & Content

Client/s: Legal & General, Yorkshire Building Society, Saga

Reports to: Content Partner, Outcomes

 

Role purpose:

A role exists within Mindshare Outcomes within a growing SEO & Content specialist team. We are looking for an experienced SEO & Content Account Director who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of SEO & Content AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.


Agency background:

 

Mindshare Outcomes is a digital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Social, SEO and Content for our global and domestic clients.  The Mindshare Outcomes SEO & Content team are responsible for defining the strategy to achieve organic growth for our clients, delivering technical excellence, data driven insights, content production and end to end content marketing campaigns

 

Our portfolio of clients includes Apple, TKMaxx, Unilever, Legal & General, Saga & moreWe are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through owned, earned and where relevant paid media. 

The Role:

The candidate will report into the Content Business Director. Working within the Mindshare Outcomes SEO & Content team, they will be integral to cross channel knowledge sharing and contributing to channel integration across Mindshare Outcomes. The ideal candidate will be expected to use their own initiative in setting up processes and expectations for the team within the client hub. You will be expected to lead by example, growing the client base by upselling new services and contributing to team PR opportunities.

 

Key skills & knowledge:

-          Exceptional project management and coordination skills, with a logical approach to problem solving

-          Experience in developing and leading client relationships; known for your client servicing

-          Exceptional people management skills, including support and development of at least two junior team members

-          Exceptional executional SEO & Content experience, defining performance led content strategies, supporting large technical projects such as information architecture restructures and site migrations, and creating business cases to support your recommendations

-          Data driven – lead insight work streams, discovering deep and meaningful insights to help inform content and technical strategies in this highly competitive market

-          Proven experience of improving organic performance for your clients

-          Extensive experience using SEO tools such as SEMRush, AHrefs, Majestic, Screaming Frog

-          Ability to scope projects for our clients with accompanying forecasts to demonstrate the value your strategy has the potential to drive

-          Ability to support the Business Director in developing wider individual channel strategies including year planning, audience development and creative solutions in line with client’s objectives.

-          Strong process capabilities, with an ability to monitor account service levels and support the Business Director with finance and recruitment processes

-          An understanding of how SEO & Content can integrate with other digital and offline channels

Principal responsibilities:

Performance

  • Take ultimate responsibility for the output of your team, both client facing and operational 
  • Be the central client contact for your client portfolio, dealing at Director level and above with senior management within the client and agency organization
  • Apply best practice rigor to the execution of SEO & Content campaigns
  • Maintain a forward thinking and innovative approach in the development of SEO & Content activity
  • Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner

Profile

  • Keep up to date with industry developments in order to offer POVs
  • Become an expert in all SEO & Content services offered by Mindshare
  • Build a reputation as a trusted senior advisor for internal and external stakeholders
  • Play an active role in pitches, and other cross agency initiatives
  • Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc.

 

People

  • Take responsibility for your team’s development and career progression within the agency
  • Review the quality of team output and take appropriate action to improve delivery
  • Play an active role in the recruitment and interviewing process to build strong teams

 

Process

  • Develop ways of working that maximize client output, whilst minimizing operational input
  • Ensure briefing, planning and finance processes are strictly adhered to by the team

 

Product

  • Establish strong working and communication processes with all Outcomes and digital teams to provide guidance to facilitate exceptional integrated digital campaigns
  • Understanding of the services delivered by the Outcomes team, and their benefits

 

Profitability

  • Increase SEO & Content budgets of existing client base, by proving the value of the channel
  • Surface out-of-scope services to increase Mindshare revenue streams
  • Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio

 

Performance measures: 

-          Fostering a spirit of collaboration and integration with the broader team, and other teams within he agency

-          Achieving clients’ performance targets; client development and innovation

-          Retention and development of client portfolio profitability and growth

-          Developing and retaining team

-          Contributing to and owning wider SEO & Content team and Mindshare Outcomes initiatives