Senior Strategist
Description
GroupM is looking for a SENIOR STRATEGIST to be part of our Strategic department team. The ideal candidate will be able to make recommendations to clients/brands on how they can improve their performance and on how to reach business objectives through communication plans. He/she will have, always stay on top of emerging consumer, category and business trends that impact a clients’ business.
RESPONSIBILITIES
Accounting
• Supporting Strategy Leaders and CSO in developing communication strategies that solve business challenges and designing media campaigns that achieve communication goals.
• To be in regular contact with the Client, keeping them up to date on all media matters
• Presenting effectively results and media updates
• Developing new ideas and maintaining solid relationship
• Coordinating and collaborate with agency partners, internal teams at local and international level
Strategy
• Develop a strategic approach for all media touchpoints including content, influencer, experiential activities, and sponsorships
• Provide critical & informed POV of new and emerging communication opportunities
• Campaign monitoring, analysis and reporting of campaigns with support of media planners
• Provide recommendations to optimize and adapt the campaign according to data insights and analytics
SKILLS AND EXPERIENCE REQUIRED
• Good storytelling and information design skills
• Passion for data and insights
• Proven experience in account management with demanding, possibly international clients
• Knowledge of media insight tools such as TSSP, ComScore, Global Web Index etc.
• Knowledge of Google suite and other digital platforms is a plus
• Updated on emerging communications opportunities and trends
• Confident communicator with well-developed presentation skills
• Proactive, good attention to details and an ability to analyze data
• Excellent computer skills
• Fluent in English
LOCATION
Wpp Campus in Milan (plus the option for hybrid working)
We are proud to have a team made up of individuals from diverse backgrounds, experiences, and identities. We believe that this diversity is a strength . This position is also dedicated to people belonging to Categorie Protette ex l. 68/99
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