Paid Search Account Manager

Programmatic, Biddable, Paid Media & SEO London, England


Description

Position at m/SIX & Partners

Who is mSix&Partners

mSix&Partners is the fastest growing media network in the world. We have marked the chapters of our expansion with new client relationships: TalkTalk helped us open our doors in the UK, Toyota enabled us to grow into EMEA and EA has strengthened our presence and offering in APAC and North America. Today we have 49 offices operating in 41 markets, and this role of Marketing and New Business Executive is key to our continued growth and success

Our business is Built to Pioneer:

mSix&Partners is a joint venture between independent creative agency The&Partnership and WPP, the world’s largest advertising group, drawing on the best of both worlds. Because of this unique structure, we create new operating models that integrate agency functions and often embed our people into our clients’ marketing teams. Our ability to come together with our clients, regardless of whether co-located or working remotely, has proven critical to our success. We have grown 31% in terms of billings and 51% in terms of net sales year to date, versus 2020. Over the past year, there have been an impressive 9 new business wins in the UK.

 

The way we behave - Honest, Energetic and Pioneering:

  • Honest: we build trusted relationships through openness, focus & clarity
  • Energetic: we meet people with warmth & positivity. We say ‘yes, and not ‘yes, but.’
  • Pioneering: we drive forwards, looking for new technology, new ideas & new sources of growth. We are driven to look for the next innovation, to meet our clients’ challenges

 

We are known for delivering great award-winning work for our clients. Last year we won The Drum’s Automotive Social Media Awards for Toyota and the Prolific North Award for best use of data and insight for Talktalk. This year we’ve won the UK Paid Search Campaign of the Year at the UK Paid Media Awards. We have also been shortlisted for many awards including the Digiday Awards for Most Innovative Media Agency and Best Place in Young People’s Careers.

 

We have been awarded the IPA CPD Gold accreditation in the UK for continuous professional development of our people for 3 years in a row, and in 2022 we won the IPA CPD Platinum accreditation from a select group of agencies. We have won Campaign’s Best Places to Work 2022, which recognises mSix as one the best employers in our industry, showing our commitment to our culture of learning and our focus on the professional development of all mSixers, in order to become the most important place in their careers. In 2022, we also won Campaign’s best places to work.

 

Our Diversity, Equity and Inclusion commitment:

We are committed to being a diverse, equitable and inclusive agency with the aim to build and retain teams that represent the communities we operate in. Our Global employee-run DEI group, The Collective, are pioneers in delivering and maintaining accountability of these commitments.

 

We were the first media agency in the UK to launch an internship programme – Ambitious About Autism, designed to actively champion neurodiversity and unlock the potential of young autistic adults. Now in its fourth year, our commitment continues, expanding our already successful internship programme and calling the industry to open their doors and minds to young autistic talent.

 

Further to this commitment to pioneering diversity and equality in our business, we welcome people of all backgrounds into our agency. We want our people to bring with them diverse attitudes, opinions and beliefs into a culture where they are treated with respect, can be comfortable being their authentic self and feel like they belong. We are therefore keen to encourage applications from people from all walks of life and we want you to be at your best throughout the recruitment process. Please reach out to us to discuss any specific adjustments, or how we can help you throughout the recruitment process.

 

What is the role

As a Paid Search Account Manager, you will be responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis.

The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed client’s expectations. The Paid Search Account Manager acts as a key point of contact for the Global Hub.

Responsibilities

Campaign Management

  • Effectively manage your & your team’s designated search accounts, ensuring ongoing and timely optimisation is delivered by the team; proactively looking for both tactical and strategic optimisation opportunities and forecasting, whilst working with the AD to devise campaign strategy and translate this into campaign delivery.
  • Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved.
  • Ensure adherence to paid search channel best practices for clients, and contribute to the development of search best practice.

Client & Partner Management

  • Develop strong relationships with the Global Hub, your client, and key suppliers, leading team communications with these stakeholders. Has an expert knowledge of client and agency structures.
  • Foster a good working relationship across all client teams to facilitate flawless execution of plans and builds rapport to become a trusted advisor.
  • Has strong knowledge of the client sector/ industry which is shared to build strategies and plans. Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges.

People Management

  • Motivational Manager leading by example while encouraging and coaching one or several juniors on the team, providing feedback and recognition for a job well done.
  • Delegating and managing workloads across the junior members of the team and Global Hub where required, whilst supporting and educating planning teams on the benefits and purpose of paid search.
  • Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.

Operational Excellence

  • Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
  • Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.
  • Contributes to the development of strategic revenue and services opportunities.

Who you are

  • Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general.
  • Leads and promotes continuous innovation, and test & learn opportunities for the team and clients.
  • Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.
  • Ability to communicate effectively with people from diverse backgrounds, cultures, and countries.

How success is measured

  • SMART objectives that correlate to department, client, and personal development
  • 360 feedbacks from client partners, managers, reports, and peers
  • Development plan to ensure you’re working towards progression