Account Executive - Programmatic

Future Talent & Entry Level London, England


Description

Position at Mindshare

Role context

We are looking for a Programmatic Account Executive who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, reporting to an Account Manager, working collaboratively with a team of Programmatic AMs and AEs and support the Business Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc

 

About you

To be successful in this role, you’ll be integral to achieving client goals by developing and optimizing Paid Social activities as part of integrated multi-channel campaigns. You should be able to demonstrate an enthusiasm for digital media and be keen to develop a career within Programmatic, with an ability to articulate key features and benefits of Programmatic. Full training will be given to help develop your career.

  • Analytically minded, with the ability to identify trends and patterns within data sets
  • An understanding of programmatic
  • Highly organised, with strong attention to detail and time management skills
  • Able to communicate effectively, and work as part of a team
  • Experience using basic features of PowerPoint, Outlook, and Excel (E.g. Creating and formatting PowerPoint presentations, sorting and filtering data, creating graphs and tables)
  • Any programming or coding knowledge would be beneficial

 

About the role

In this role you’ll be responsible for:

  • Complete daily performance checks to ensure campaigns are running effectively, and within budget
  • Learn to identify and proactively act upon budget optimizations requirements
  • Learn how Programmatic campaigns are tracked and measured
  • Understand what your client’s key performance indicators (KPI) are and how to monitor these
  • Understand the role audiences play in Programmatic targeting and campaign optimization
  • Become confident in how to set up Programmatic campaigns, including structure, buy methods, formats, and ability to perform audience targeting research (@handles, interests, demographics, keywords, retargeting, etc.)
  • Understand how Programmatic metrics interrelate and can influence each other
  • Identify the optimization levers available to improve campaign performance to meet your client’s KPIs
  • Demonstrate a working knowledge of both manual and 3rd party bid management
  • Contribute to materials required for regular internal or client meetings
  • Understand the approach to preparing a media plan in response to a client’s brief
  • Deliver client reporting and analyze campaign results under the guidance of the Account Manager, with a view to developing actionable insights
  • Familiarize yourself with, and apply, the Mindshare Outcomes Programmatic best practice in order to execute World Class campaigns
  • Working with media owners such as Google, Amazon, Facebook/Instagram and Twitter to receive support with running Paid Media campaigns.  Opportunities to run ads on platforms like YouTube, Snap, Pinterest, and LinkedIn may also arise.

 

About our team

Mindshare Outcomes is a digital division within Mindshare of integrated performance specialists, managing Programmatic, Paid Search, Paid Social and SEO for our global and domestic clients.  The Mindshare Outcomes Paid Social team are responsible for planning, buying and managing Paid Social campaigns as well as multi market coordination for complex global clients within the retail, FMCG, automotive, finance and technology, industries.

 

About Minsdshare

 

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. The network consists of 97 offices in 67 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

At Mindshare we provide answers to business challenges by creating the most innovative and effective media solutions possible. We do this by understanding the clients challenge, engaging the right audiences by creating the right connections and content, wrapped in measurement frameworks that demonstrate success.

 

Our portfolio of clients includes Apple, TKMaxx, Unilever, Saga, YBS, and more… We are thinkers and doers, relentless in the pursuit of success for our clients. We do this by continually seeking and finding the perfect connection between their products and potential customers through Programmatic, Search and Social platforms. 

 

 

We are a part of GroupM, WPP’s global media investment management company. Discover more on mindshareworld.com, Twitter and LinkedIn 

 

We are an equal opportunities employer

All GroupM agencies are equal opportunities employers and welcome applications from all suitably qualified persons regardless of their race, gender identity, disability, culture/religion/belief, sexual orientation, or age.