Role: SEO Account DirectorDepartment/Team: SEO & Content

Role Objective

A role exists at Mindshare within a growing SEO specialist team. We are looking for an SEO Account Director who will play an instrumental role in contributing to our offering by leading some of our biggest accounts: Legal & General and Petplan. We are looking for someone who is both performance focused and creative and enjoys working as part of a wider team to implement their strategic vision.  

About the role

The successful candidate will report to the Business Director and manage client teams. Working within the Mindshare SEO team they will be overseeing ongoing strategies to ensure work is of a high quality and client performance is strong. The ideal candidate will be able to use their own initiative in setting up processes and expectations for the team; you will lead by example with your proactive approach to challenging the status quo, pushing yourself, your team, and your client to achieve the best results. The role would best suit an all-round SEO Specialist with a general 50-50 content to technical knowledge split.

Performance

•        Take ultimate responsibility for the output of your team, both client facing and operational
•        Be the central client contact for your client portfolio, capable of dealing with senior management within the client and agency organization 

•        Lead by example with a proactive approach to interrogating your client’s performance  
•        Apply best practice rigor to how your accounts are being run 
•        Maintain a forward thinking and innovative approach in the development of SEO & Content activity  
•        Attend all important internal and external client meetings; provide outstanding levels of client service in a proactive manner 
•        Establish strong working and communication processes with all digital teams (both at Mindshare and our clients’ external agencies) to provide guidance to facilitate exceptional integrated digital campaigns 

Process

•        Develop ways of working that maximize client output, whilst minimizing operational input 
•        Ensure briefing, planning and finance processes are strictly adhered to by the team 
•        Take responsibility for your direct report’s development and career progression 
•        Review the quality of team output and take appropriate action to improve delivery 
•        Play an active role in the recruitment and interviewing process to build strong teams 
•         

Profitability 

•        Increase SEO budgets of existing client base, by proving the value of the channel 
•        Surface out-of-scope services to increase Mindshare revenue streams 
•        Be commercially minded, ensuring effective management of available resources; maintain awareness of all scopes of work for your client portfolio 

Profile 

•        Keep up to date with industry developments & proactively offer POVs to your clients  
•        Become an expert in all SEO & Content services offered by Mindshare, including Digital PR 
•        Build a reputation as a trusted senior advisor for internal and external stakeholders 
•        Play an active role in pitches, and other cross agency initiatives 

•        Surfacing the best work within the team and promoting this internally and externally via case study submissions / award entries etc. 

About you

•        Exceptional project management skills with experience using project management tools
•        Experience in developing and leading client relationships; known for your client servicing  
•        Exceptional people management skills, including developing more junior team members and working as part of a wider team  
•        Exceptional executional SEO experience; using data and insight to develop successful end to end content strategies for your clients  

•        Data driven – you love using data to inform your strategic thinking  
•        Proven experience of improving organic performance for your clients  
•        Extensive experience using SEO tools such as SEMRush, Ahrefs, Majestic  
•        Experience with Adobe Analytics is preferable 
•        Experience working in or alongside Digital PR is preferable
•        Ability to scope projects for our clients with accompanying forecasts to demonstrate the value your strategy has the potential to drive 

•        Good commercial acumen with ability to identify opportunities to help your clients grow, in turn growing your account revenue  
•        Ability to support the SEO Partner in improving our proposition, whether that be through developing additional services or improving standards of delivery etc.   
•        Strong process capabilities, with an ability to monitor account service levels and support with finance and recruitment processes  
•        Experience of working with production teams would be an advantage  
•        An understanding of how SEO can integrate with other digital and offline channels 

What we can offer you

• A strong salary commensurate and in-line with relevant experience
• 25 days annual leave and your birthday day off
• Ongoing internal and external training opportunities
• Flexible working
• The opportunity to attend industry conferences and awards nights
• Career and personal progression
• Private Healthcare
• Excellent pension matching structure

About Mindshare

Mindshare is a leading global marketing and media services network with billings in excess of £23billion worldwide. We work with some of the most famous businesses and brands in the UK – such as Unilever, Ford, KFC, Nike, Marks & Spencer and TK Maxx. The Mindshare network consists of 116 offices across 86 countries throughout the USA, Latin America, Europe, Middle East, and Asia Pacific; each dedicated to forging competitive marketing advantage for businesses and their brands.

Our approach

Our ambition is to drive Good Growth for our clients.

Good Growth is about delivering growth that is enduring and is considerate of people and planet. Media is a powerful force, and we need to be mindful of the responsibility that it brings. We help our clients make better decisions by ensuring we use media in a trusted, inclusive and sustainable way. We recognise that in order to drive Good Growth, we need to place people at the heart of everything we do. Understanding people, not demographics allows us to place media meaningfully into their lives. 

Good Growth is a big ambition – one which inspires change for the industry but also for our agency and we achieve this through our values of Energy, Empathy and Impact. 

Working for Mindshare

Our brilliant people allow us to deliver our ambition. We invest heavily in their development to ensure they are progressing and thriving wherever they work in our business. We also think inspiration for our staff is key and our pinnacle and flagship event of the year, Huddle, connects people, opinions and perspectives across borders and is all about learning something new and participating.​

Committed to Diversity & Inclusion

We have a big dream at Mindshare, to become the most inclusive place to work in the country! This will take time but the whole agency is passionate about making it a reality. To support this, we currently have 8 Employee Resource Groups available for our people to join and be a part of including, Roots, PrideM, Women in Business, Enable, Declassify, 0Borders, ADAM and Working Parents. These groups hold the agency to account for making progress and, along with our Mental Health Allies, design and lead events and initiatives that help us create a welcoming environment to all and a place where everyone can be their most confident self.